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Werks Business 3.0.

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Presentation on theme: "Werks Business 3.0."— Presentation transcript:

1 Werks Business 3.0

2 Why are we introducing this collection?
Opening price point business collection for Victorinox Styling updated to reflect Werks 3.0 aesthetic Global consumer demand Victorinox Travel Gear has a strong global presence with distribution in 80 countries The international demand for hardside is significant and has recently increased in many U.S. locations (i.e. port cities, metropolitan areas, etc.) Direct tie back to the Original Swiss Army Knife – what you would expect from a brand like ours Victorinox multi-tools are easily recognizable in their design and appearance and the Mobilizer NXT Hardside Collection is a reflection of the iconic Swiss Army Knife Offer an extension of the brand’s cornerstone collection - Mobilizer NXT ® When we first created travel gear, we introduced a collection built to meet the needs of the ‘road warrior’. Mobilizer NXT Hardside ties back to that collection in the shared use of components and materials (aluminum handle system, Interlok™ attach-a-bag and the khaki-cross dye twill lining) Celebration of 125th Anniversary – perfect timing For 125 years Victorinox Swiss Army has been recognized for innovation, precision, durability, functionality and timeless style. It’s only fitting that we introduce this Collection, with it’s inspiration from the Original Swiss Army Knife & our impressive heritage, during the celebration of such a significant anniversary. Victorinox Travel Gear

3 Victorinox Travel Gear
Consumer board Road Warrior Early Adopter International Traveler (importance of placement in port cities and major metropolitan areas) Victorinox Travel Gear

4 Victorinox Travel Gear
Collection Big Ideas Light on Construction, Big on Function Utilitarian Function Ergonomic Design In developing the Mobilizer NXT Hardside Collection we set out to accomplish 3 main goals: 1. Create a quality product utilizing best-in-class materials 2. Apply innovative construction and design elements that tie back to the aesthetic of the Original Swiss Army Knife 3. Represent the iconic design that Victorinox is known for by focusing on the details Victorinox Travel Gear

5 Light on Construction, Big on Function
Fabric 1680D nylon Proven durability and strength YKK® RC™ Zippers Abrasion resistant Fabric band increases zipper protection Wheels Inline skate wheels with stainless steel axles and ball bearings for a smooth, quiet roll Highly durable Lexan® polycarbonate constructed of 2 parts –a molded substrate and a film layer - most polycarbonates utilize a colored film over a gray substrate. If the polycarbonate is scratched, the film is damaged revealing the gray substrate. For the Mobilizer NXT Hardside pieces, we have used a colored film and a colored substrate. If a bag is scratched the color will remain consistent inherent high impact strength & practical toughness excellent temperature stability Applications: medical and electronic equipment, high stress application in football helmets, retail fixtures and signage Aircraft grade aluminum frame offers an unbeatable strength to weight ratio providing additional structure and durability Nylon reinforced door frame & door flexes under pressure at the same rate ensuring that the two components align when closed Aluminum corner guards absorb the stress of impact In area most susceptible to damage Khaki cross dye twill lining ties back to the core Mobilizer NXT SKU’s Victorinox Travel Gear

6 Victorinox Travel Gear
Utilitarian Function Cutting edge organization A4 sized, horizontal fan file system Built-in padded laptop sleeves Zip-Away Water Bottle Pocket 360º Four-Wheel Spinner System allows the bag to roll in any direction, producing zero weight in hand when rolling upright Riveted construction ensures a strong bond between casing, frame and components Distinctive 180º trunk-style lid opening allows easy access to pack the bag similar to how a traveler would pack a soft sided upright (vs. a 50/50 split or clamshell style opening that all other Hardside cases offer) Recessed haul handles sit flush with the surface of the bag limiting the exposure during travel Aluminum alloy handle system locks at 3 stages for travelers of various heights and ties back to Mobilizer NXT core styles Integrated handle on rear skid plate Geluxe™ Comfort Grip Integrated custom 3-dial Travel Sentry® Approved lock Victorinox Travel Gear

7 Victorinox Travel Gear
Ergonomic Design Patented Monopole 360 degrees swivel handle with Gelux Comfort Interlok™ Attach-a-Bag System allows travelers to secure a bag to the front of the upright for consolidated rolling Adjustable compression straps with foam bolsters prevent wrinkling and secure contents while maximizing packing capacity Removable hanging zippered mesh pocket provides storage for small items Integrated handle on rear skid plate is positioned to make it easier to lift and control Hidden ID tray tucks away into the handle bezel for security & convenience (does not include the tweezers & pen) Swiss Tracker ™ Bag Tracking Program Travel Choice Limited Warranty Victorinox Travel Gear

8 Victorinox Travel Gear
Line Plan Style / SKU # Name Description Colorway WT Messenger 15.4"/39 cm Laptop Messenger Bag Black WT Wide Messenger 17"/43 cm Laptop Messenger Bag WT Digital Backpack 15.4"/39 cm Laptop Daypack WT Standard Brief Basic Expandable 15.4"/39 cm Laptop Brief WT Standard Brief EXP Deluxe Expandable 15.4"/39 cm Laptop Brief WT Wheeled Brief Vertical Wheeled 15.4"/39 cm Laptop Brief WT Wheeled Brief EXP Wheeled Laptop 15.4"/39 cm Laptop Brief WT Slimline Attaché 13"/33 cm Laptop Attaché WT Slimline Brief 17"/43 cm Slimline Laptop Brief WT Vertical Brief North/South Slimline Brief WT Deluxe Digital Backpack 17"/43 cm Laptop Daypack WT Wheeled Deluxe Brief Wheeled Overnight Brief Victorinox Travel Gear

9 Victorinox Travel Gear
Launch Schedule Launching July 2009, FTZ warehouse Samples available June 2008, factory direct Victorinox Travel Gear


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