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Monopoly.

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Presentation on theme: "Monopoly."— Presentation transcript:

1 Monopoly

2 Why Monopolies? What causes monopolies?
a legal fiat; e.g. US Postal Service a patent; e.g. a new drug sole ownership of a resource; e.g. a toll highway formation of a cartel; e.g. OPEC large economies of scale; e.g. local utility companies.

3 Monopoly A monopolized market has a single seller.
The monopolist’s demand curve is the (downward sloping) market demand curve. So the monopolist can alter the market price by adjusting its output level.

4 Monopoly Higher output q causes a lower market price, p(q).
$/output unit Higher output q causes a lower market price, p(q). P(q) Output Level, q

5 Marginal Revenue Marginal revenue is the rate-of-change of revenue as the output level y increases; dp(q)/dq is the slope of the market inverse demand function so dp(q)/dq < 0. Therefore For q > 0.

6 Marginal Revenue E.g. if p(q) = a - bq then R(q) = p(q)q = aq - bq2
and so MR(q) = a – 2bq < a - bq = p(q) for q > 0. a P(q) = a - bq q a/2b a/b MR(q) = a – 2bq

7 Marginal Cost Marginal cost is the rate-of-change of total cost as the output level y increases; E.g. if c(q) = F + aq + bq2 then

8 Marginal Cost $ C(q) = F + aq + bq2 F q $/output unit MC(q) = a + 2bq

9 Profit-Maximization Suppose that the monopolist seeks to maximize its economic profit, What output level q* maximizes profit?

10 Profit-Maximization At the profit-maximizing output level q*
so, for q = q*,

11 Profit-Maximization; An Example
At the profit-maximizing output level q*, MR(q*) = MC(q*). So if p(q) = a - bq and if c(q) = F + aq + bq2 then and the profit-maximizing output level is causing the market price to be

12 Profit-Maximization; An Example
$/output unit a P(q) = a - bq MC(q) = a + 2bq a q MR(q) = a – 2bq

13 Profit-Maximization; An Example
$/output unit a P(q) = a - bq MC(q) = a + 2bq a q MR(q) = a – 2bq

14 Profit-Maximization; An Example
$/output unit a P(q) = a - bq MC(q) = a + 2bq a q MR(q) = a – 2bq

15 Monopolistic Pricing & Own-Price Elasticity of Demand
Suppose that market demand becomes less sensitive to changes in price (i.e. the own-price elasticity of demand becomes less negative). Does the monopolist exploit this by causing the market price to rise?

16 Monopolistic Pricing & Own-Price Elasticity of Demand
Own-price elasticity of demand is so

17 Monopolistic Pricing & Own-Price Elasticity of Demand
Suppose the monopolist’s marginal cost of production is constant, at $k/output unit. For a profit-maximum which is

18 Monopolistic Pricing & Own-Price Elasticity of Demand
E.g. if e = -3 then p(y*) = 3k/2, and if e = -2 then p(y*) = 2k. So as e rises towards -1 the monopolist alters its output level to make the market price of its product to rise.

19 Monopolistic Pricing & Own-Price Elasticity of Demand
Notice that, since That is, So a profit-maximizing monopolist always selects an output level for which market demand is own-price elastic.

20 Markup Pricing Markup pricing: Output price is the marginal cost of production plus a “markup.” (i.e. markup=p – MC) How big is a monopolist’s markup and how does it change with the own-price elasticity of demand?

21 Markup Pricing is the monopolist’s price. The markup is
E.g. if e = -3 then the markup is k/2, and if e = -2 then the markup is k. The markup rises as the own-price elasticity of demand rises towards -1.

22 The Welfare Inefficiency of Monopoly
$/output unit The efficient output level qe satisfies p(q) = MC(q). P(q) MC(q) P(qe) qe q

23 The Welfare Inefficiency of Monopoly
$/output unit The efficient output level qe satisfies p(q) = MC(q). P(q) CS MC(q) P(qe) qe q

24 The Welfare Inefficiency of Monopoly
$/output unit The efficient output level qe satisfies p(q) = MC(q). P(q) CS MC(q) P(qe) PS qe q

25 The Welfare Inefficiency of Monopoly
$/output unit The efficient output level qe satisfies p(q) = MC(q). Total gains-to-trade is maximized. P(q) CS MC(q) P(qe) PS qe q

26 The Welfare Inefficiency of Monopoly
$/output unit P(q) P(q*) MC(q) q* q MR(q)

27 The Welfare Inefficiency of Monopoly
$/output unit P(q) CS P(q*) MC(q) q* q MR(q)

28 The Welfare Inefficiency of Monopoly
$/output unit P(q) CS P(q*) MC(q) PS q* q MR(q)

29 The Welfare Inefficiency of Monopoly
$/output unit P(q) CS P(q*) MC(q) PS q* q MR(q)

30 The Welfare Inefficiency of Monopoly
$/output unit P(q) CS P(q*) MC(q) PS q* q MR(q)

31 The Welfare Inefficiency of Monopoly
$/output unit MC(q*+1) < p(q*+1) so both seller and buyer could gain if the (q*+1)th unit of output was produced. Hence the market is inefficient. P(q) CS P(q*) MC(q) PS q* q MR(q)

32 The Inefficiency of Monopoly
$/output unit Deadweight loss measures the gains-to-trade not achieved by the market. P(q) P(q*) MC(q) DWL q* q MR(q)

33 The Inefficiency of Monopoly
$/output unit The monopolist produces less than the efficient quantity, making the market price exceed the efficient market price. P(q) P(q*) MC(q) DWL P(qe) q* qe q MR(q)

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