1. Champagne and Sparkling Wine
UK July 2012

3. Market Segmentation
UK value sales of Champagne and Sparkling Wine in the on and off-trade, by segment,
Source: Mintel

4. Market Size and Forecast
Total market value of Champagne and Sparkling Wine,
Source: Mintel

5. Market Size and Forecast
Market value of Champagne and Sparkling Wine,
Champagne
Sparkling Wine
Source: Mintel

6. Market Segmentation Largest global export markets for Champagne, 2011
(UK 3% down on previous year’s total)
Source: CIVC/Mintel

7. Market Share
Brand shares in the UK Champagne and Sparkling Wine off-trade market, by value, 2011
Source: Mintel

8. Consumer – Trends in Usage
Usage of Champagne,
Taken from the TGI survey of around 25,000 adults Base: adults aged 18+
Source: GB TGI, Kantar Media UK Ltd Q (Jan-Dec)/Mintel

9. Consumer – Usage of Champagne and Sparkling Wine
Types of Champagne and Sparkling Wine used, May 2012
” Thinking about champagne and sparkling wine, which, if any, of these have you bought over the past year? Please tick all that apply.”
Source: GMI/Mintel Base: 1,916 internet users aged 18+

10. Consumer – Usage of Champagne and Sparkling Wine
Repertoire of types of Champagne and Sparkling Wine used, May 2012
” Thinking about champagne and sparkling wine, which, if any, of these have you bought over the past year? Please tick all that apply.”
* includes adults who have not bought Champagne or sparkling wine within the last year and those who claim to never buy them
Source: GMI/Mintel Base: 1,916 internet users aged 18+

11. Consumer – Barriers to Usage
Attitudes relating to barriers to usage of Champagne and Sparkling Wine, May 2012
“Which, if any, of these statements about Champagne and sparkling wine do you agree with? Please select all that apply.”
Source: GMI/Mintel Base: 1,916 internet users aged 18+

12. Consumer – Usage of Champagne and Sparkling Wine by Occasion
Occasions for drinking Champagne and Sparkling Wine, May 2012
“In the past year, for which of these occasions have you bought either Champagne or sparkling wine?”
Base: all adults aged 18+ who have bought Champagne in the last 12 months (663) / all adults aged 18+ who have bought sparkling wine in the last 12 months (708)
Source: GMI/Mintel

13. Consumer – Spending for Home Usage
Average spend per bottle for use at home, May 2012
“How much do you pay on average for a standard size 75cl bottle of sparkling wine and Champagne when bought for drinking at home?”
Base: all adults aged 18+ who have bought Champagne in the last 12 months (663) / all adults aged 18+ who have bought sparkling wine in the last 12 months (708)
Source: GMI/Mintel

14. Consumer – Attitudes Towards Champagne and Sparkling Wine
Attitudes towards Champagne and Sparkling Wine, May 2012
”To what extent do you agree or disagree with the following statements on Champagne and sparkling wine?”
Base: 864 internet users aged 18+ who have bought either Champagne and/or sparkling wine in the last 12 months
Source: GMI/Mintel

15. Target Groups
Uneducated Driven by men, under-35s and C1s. Positive attitudes towards the market and enthusiastic users of both Champagne and sparkling wine. Confess to knowing little about the difference between the drinks.
Enthusiasts Likely to be women, over-35s, C2s and households with an income over £50,000. Above-average usage of both Champagne and sparkling wine. Likely to be particularly receptive to the improving quality of sparkling wines.
Price-driven Driven by women, over-45s , DEs and households with an income of under £15,500. Characterised by price considerations with below-average usage of Champagne. Sparkling wine seen as a credible and cost-effective alternative.
Sparkling sceptics Driven by men, year-olds and ABs. Defined by their enthusiasm for Champagne and scepticism of sparkling wine. Likely to see Champagne as superior in quality, with sparkling wine viewed as a compromise option.
Base: 864 internet users aged 18+ who have bought either Champagne and/or sparkling wine in the last 12 months
Source: GMI/Mintel

16. Chris Wisson
Senior Drinks Analyst
+44 (0)