1. TOPIC: Topic 1: Business Organization and Environment
LESSON TITLE: Corporate Social Responsibility (CSR)
COMPETENCY FOCUS:
Entrepreneurship (S4): To develop your entrepreneurial skills in preparing a realistic proposal for a new business start-up. You will understand the process a business will have to go through when starting up, including the underlying principles of starting a business.  
[IB Learner Profile Development: Principled]
Learning Objectives
By the end of the lesson, you should be able to…
LO1) Define the term ‘corporate social responsibility’
LO2) Explain why firms want to act responsibly, using real life examples
LO3) Analyse the advantages and disadvantages of acting responsibly for a business.
SMSC: You will assess the organisational culture of businesses in terms of fundamental structure, purpose and strategy development.
CRITICAL THINKING KEY:
Knowledge Application Analysis Evaluation

2. LEARNING EXPECTATIONS:
What is CSR?
Identify the different types of CSR?
What is bad CSR and what are the implications for a business?
Explain the effect of pressure groups and NGOs on a business.

3. LO1) What is Corporate Social Responsibility?
Watch the video clip of the BP oil spillage and reflect on the following questions: What happened? Who was involved? What effect did it have on key stakeholders? Is this an example of a business acting responsibly?

4. LO1) What is Corporate Social Responsibility?
Class definition:

5. LO1) What is Corporate Social Responsibility?

6. LO1)Types of CSR
[KLM Video Clip]

7. LO2) Good & Bad CSR
BAD CSR
GOOD CSR

8. Why do business need to act responsibly?
Show clips of Nike, Primark & M&S. Why do businesses need to act responsibly?

9. Effects of NGOs & Pressure Groups

10. LO3) TASK
Your task is to work in pairs to prepare a news report about a business acting responsibly or irresponsibly (you will need to research real business examples!) You MUST provide a valid argument to support or argue the practices your business undertakes, however, you should look at both points of view!
Nike
Primark
M&S BP

11. Good phrases to look at both sides of an argument!
However… On the other hand… Although… It is clear that … believes that… It is evident that …feels that… On the other side of the coin… It can be argued that… Alternatively… According to…

12. Exam Practice Question
Read case study on Pg. 18, ‘Tibet Protestors target BP over PetroChina stake’. Respond to the exam questions. [30mins]

13. Reflection
Reflect on what you have learnt this lesson. What do you need to know more about?