1. Power Pitch: Quick Pitch Deck Guideline

2. Caveats
All selected applicants must submit a pitch deck by the end of Saturday May 5th – Selected Applicants that fail to submit a pitch deck will be excluded
Please send you completed deck to
The following document presents a quick guideline on the main components which you should feature in your deck

3. General guidelines
Before you pitch, understand and validate your idea!
Pitching is an art, no standard rules
Know your audience
Short and Sweet!
Practice, practice, practice!
Do not expect to know all the answers, be honest!
Use different communication techniques, e.g. pictures, audio, graphs, screenshots, charts… etc.

4. Slide 1: Problem Statement
What is the problem?
How do you know it is a problem?
Have a story to tell – Was the business inspired from a problem you your self encountered? If so, share your story
Use numbers and figures

5. Problem Statement: The Need for Pain
What is pain?
Pain refers to the intrinsic motives behind why your customer base will seek your product or service (e.g. a problem need of solving or a want in need of fulfilment) – the more specific you can be in describing your clients’ motives the better (e.g. when does the pain occur, where, how often… etc.)
Size of the Pain
Can you measure the size of pain? Size refers to both commonality (i.e. no. of customers) and severity (i.e. how bad they want your solution) – the larger the pain the better

6. Slide 2: Customer Segment
Who are the individuals / organizations who suffer from the problem?
Are there different segments? Can you describe your customer segment
Try to be as specific as you can

7. Slide 2: Your Solution / Value Proposition
Pain Relievers
How does your product or service relieve or remove the problem
Gain Creators
How does your product or service fulfil your customers' want

8. Slide 3: Market Size & Trends
Looking at the market size:
Total Addressable Market
Total Serviceable Market
Total Target Market
Google Search Trends
Proxy Markets
Industry Reports
Market trends: Upward or Downward?
Compound Annual Growth Rate (CAGR)?
Total Addressable Market
Total Serviceable Market
Total Target Market
The total industry size
E.g. eCommerce in MENA USD 22 Billion
People with payment capabilities and access to your product
Put a target for your self

9. Slide 4: Go to Market Strategy
How do you plan on gaining traction?
Sales tactics
PR tactics
Growth Hacking techniques
Marketing streams: print, digital marketing, tv… etc.
Note: make sure your go-to-market strategy fits with your targeted customer segments
See how can you ensure that you’re at the right place and time, when your customer needs your solution the most

10. Slide 5: Competition Landscape
There is no such thing as “we have no competitors”
Status Quo
Adoption Costs
Competing against the priorities of other needs and wants
Provide a Matrix
See where you compare to other players, identify your strong points

11. Slide 6: The Business Model
How will you create and deliver value to your customer?
What’s your revenue model? Examples:
Subscription
Sales
Commission
Revenue Sharing
On a Project Basis

12. Slide 7: The Team
What are the key skills and experiences do you have related to the idea?
Achievements
Have you successfully managed projects before? Previous startups? What’s your experience leading others?
Serial Entrepreneur
Have you run other projects before?
Tenacity
Advisory board?
Who are your mentors?
do you regularly seek guidance from mentors and experts