1. EVA MOLNAR, TRANSPORT SECTOR MANAGER
TRADE CAN BEAT AID
TRADE AND TRANSPORT FACILITATION IN THE CIS 7 + 2
ARMENIA, AZERBAIJAN, GEORGIA, MOLDOVA, KYRGYZSTAN, TAJIKISTAN, UZBEKISTAN + KAZAKHSTAN AND TURKMENISTAN
Selling your ideas is challenging. First, you must get your listeners to agree with you in principle. Then, you must move them to action. Use the Dale Carnegie Training® Evidence – Action – Benefit formula, and you will deliver a motivational, action-oriented presentation.
EVA MOLNAR, TRANSPORT SECTOR MANAGER
THE WORLD BANK

2. Customs tariffs < Transport costs of foreign trade
Trade Impediments
Limit economic growth
Discourage investors
Can be measured in high transport costs and time
Customs tariffs < Transport costs of foreign trade
Are due to
Corruption
Under-developed transport institutions, services and infrastructure
Non-reforming and not cooperating border agencies
Lack of private sector control …
Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
THE WORLD BANK

3. Trade and Transport Facilitation
Can decrease economic distance from the export and import markets
Calls for multi-disciplinary actions
Requires cross-border cooperation
Open your presentation with an attention-getting incident. Choose an incident your audience relates to. The incidence is the evidence that supports the action and proves the benefit. Beginning with a motivational incident prepares your audience for the action step that follows.
THE WORLD BANK

4. Benefits Can be as high as $ 1 billion annually
Distribution of benefits among all market players, but particularly in favor of SMEs
Transport cost reduction and increased service predictability is possible even on the short run
Long term commitment leads to high level integration in the global economy
To complete the Dale Carnegie Training® Evidence – Action – Benefit formula, follow the action step with the benefits to the audience. Consider their interests, needs, and preferences. Support the benefits with evidence; i.e., statistics, demonstrations, testimonials, incidents, analogies, and exhibits and you will build credibility.
THE WORLD BANK

5. Recommended Actions – longer term
National Reform Programs on Trade and Transport Facilitation to be prepared/revised/discussed within the sub-regions and along the corridors (with short, medium and long term measures)
Enhanced efforts to fight corruption
Next, state the action step. Make your action step specific, clear and brief. Be sure you can visualize your audience taking the action. If you can’t, they can’t either. Be confident when you state the action step, and you will be more likely to motivate the audience to action.
THE WORLD BANK

6. Recommended Actions – shorter term – all CIS 7 + 2
Compliance with the TIR Convention
Abolishing mandatory customs escorts of normal cargo
Transit fee harmonization
Border procedure simplification and harmonization
Introduction of border crossing performance indicators
Strengthening public-private cooperation (e.g. pro-committees)
Publishing Border Crossing rules and their interpretation
THE WORLD BANK

7. Recommended Actions – by others
Membership in all relevant international organizations for ALL CIS 7+2: ECMT!
Multi-entry visa arrangements for professional drivers
Willingness of the trading partners to exchange transit and market access rights in road haulage
Joint donor programs for sub-regions
THE WORLD BANK

8. if the countries confirm their commitment for the TTF Reforms
Final Words
ADB and the World Bank will continue to harmonize their support to trade and transport facilitation projects and
The cooperation with TRACECA, as well as with the Stability Pact and the bilateral donors will continue and will be further enhanced
if the countries confirm their commitment for the TTF Reforms
To close, restate the action step followed by the benefits. Speak with conviction and confidence, and you will sell your ideas.
THE WORLD BANK