1. Google Tag Manager
The Web marketing Guy

2. What is a TAG?
A short code snippet that adds some sort of functionality to your page. It allows you to add third-party functionality to all or individual pages of your site. Examples:
The Facebook Pixel
Google Remarketing Tag
LiveChat
Google Analytics

3. What is Google TAG Manager?
A FREE Google tool to help you manage TAGS in your site or App. It’s a dynamic container that has a management dashboard on Google so you don’t have to add code to your own website every time you need to add or manage a tag on your site.

4. Benefits Added functionality for TAG management:
Page placement of tags
Triggering or not triggering a tag
Controlling trigger times
Controlling tag actions

5. How It Works

6. How It Works

7. How It Works

8. How It Works

9. How It Works

10. Sample Code Tags <!-- Google Analytics --> <script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','
ga('create', 'UA-XXXXX-Y', 'auto');
ga('send', 'pageview');
</script>
<!-- End Google Analytics -->

11. Sample Code Tags <script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = ;
var google_custom_params = window.google_tag_params;
var google_remarketing_only = true;
/* ]]> */
</script>
<script type="text/javascript" src="//
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt=""
src="//googleads.g.doubleclick.net/pagead/viewthroughconversion/ /?value=0&guid=ON&script=0"/>
</div>
</noscript>

12. Sample Code Tags <!-- Facebook Pixel Code --> <script>
!function(f,b,e,v,n,t,s){if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;
n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,
document,'script','//connect.facebook.net/en_US/fbevents.js');
// Insert Your Facebook Pixel ID below.
fbq('init', 'FB_PIXEL_ID');
fbq('track', 'PageView');
</script>
<!-- Insert Your Facebook Pixel ID below. -->
<noscript><img height="1" width="1" style="display:none"
src="
/></noscript>
<!-- End Facebook Pixel Code -->

13. How It Works

14. How It Works