1. Mondelez Growth through Well-being
Dr Clare Leonard, Director of Nutrition Strategy & Communications
June 2016

2. Well-being – One of our Four Pillars
Safety
Live, Play, Work Safe
Communities
Partner with communities to promote healthier lifestyles
Well-being
Snacks
Unlock snack choices that nourish the body and the soul
Sustainability
Catalyze for systemic environmental and social change
Focus Today
Before we go in deep, let’s keep the context.
Our Call For Well-being platform is built on four pillars, focused on key areas that drive growth by creating positive impact in the world
Today we are talking about Well-being Snacks – an updated pillar that reflects our increased focused on our portfolio
This joins the other 3 good pillars: Sustainability - programs like Cocoa Life and our environmental work; Communities - the programs we do in the places we work, like “Health for Schools” [INSERT LOCAL PROGRAM]; and the ever important safety of everyone in and around our company.

3. Question: What Does Well-being Mean to You?
So, Let’s open with a question. What does Well-being mean to you?
(Open Up a short discussion on what the word means)

4. The Consumer Says.
We have done extensive research across the world into this.
Consumer have a very broad definition, it is about living life well, not just eating and exercise. There is physical, mental and even spiritual aspects to wellbeing
Most important is their family life, Keeping healthy, exercise, Friendship – The Big Words !
Also some fundamental like Food, Cooking, Income, love & achievement.
But is also covers the rewards we give ourselves such at travel & treats.

5. Well-being is a holistic approach to living healthier,
more satisfying lives, encompassing physical
(exercise, eating and sleep), mental (connections
to others), and spiritual dimensions
So this is our definition. Read

6. The trends are accelerating……..
The Facts
By /3 of the planet will be over 50.
750MM of us are Obese.
85% of us are taking steps to improve H&W
We have a dynamic population of consumers, and each one is on their own well-being journey…..but what we know is that the trends are accelerating and the trajectory is not looking good.
We have an ageing population and we have a population growing ever larger in terms of body weight.
Along with that weight gain come other know health complications and it is a trend we need to reverse if we’re all to live longer and healthier.
The good news is that many consumers are aware of this and 85% of consumers claim to be taking steps to improve their well-being.
The trends are accelerating…….. DM

7. To grow, we must engage with this.
Wellbeing is changing Snacking
50% of Snack Occasions driven by a H&W benefit.
H&W food categories are growing faster than total food.
Size and Speed of Category Changes.
Not only are health trends changing, but so are our eating patterns of course. We know people are snacking more, and we’ve seen a decline in larger eating occasions – the good news is that healthier snacking is growing faster that other snacking categories.
The projected CAGR for health & wellness snacking is between 8 and 10% out to 2020.
In fact we’ve seen a decline in soft drinks and chocolate category volumes over the past few years…..
So if we’re to grow into the world’s leading snacking company we must engage in these trends towards healthier snacking.
To grow, we must engage with this. DM

8. Active External Environment fueling the trends
Governments
Media
Taxation
Health Promotion
Information
Campaigns
Action Groups
Customers
Health Professionals
Celebrities
Checkouts
Promotions
Whilst the consumer trends are clearly offering this growth opportunity, we’re also facing pressures from other external bodies which adds weight to our strategy to grow in well-being snacking.
We are being threatened with taxes in some countries, some countries are setting us targets to reduce the nutrients of public health concern, and of course the media and our customers are continually asking us to grow in this space.

9. Well-being Strategy MDLZ’s Well-being Purpose:
Unlock snack choices that nourish the body and the soul 1
Enhance the goodness of our current portfolio 2
Expand
Well-being Choices portfolio 3
Inspire people
to snack mindfully
So here in a nut shell is our strategy on how we will address this on 1 page.
To meet this growth opportunity we need to “Unlock snack choices that nourish the body and the soul”.
And we will accomplish that by focusing on these three areas;
1, 2, 3
In order to reach our overall goal of “Becoming the global leader in well-being snacks, driving growth by offering relevant choices to consumers”
Ambition 2020 goal:
Become the global leader in Well-Being snacks
driving growth by offering relevant choices to consumers

10. Three strategic pillars with robust commitments1 2 3
Enhance the goodness of our current portfolio
Expand
Well-being Choices portfolio
Inspire people
to snack mindfully
Enhance core nutrition and reduce the negatives
2020 Global nutrition targets
Sat fat -10%
Sodium -10%
Wholegrain +25%
Simplify ingredient lines and provide cleaner labels
Remove artificial flavors and/or colors from key brands/SKUs by 2020
Bring Well-being to life in our brand marketing
Tell Ingredient Stories
Emphasize ingredient provenance
50% portfolio Well-being Choice Snacks by 2020
Grow Better Choices
Grow Lifestyle Choices
Grow Portion Control snacks
Create new snacks in the Nutrition and Natural spaces
70% of NPD against Well-being
Extend into white spaces through new technology and M&A
Educate consumers on mindful snacking
Integrate messaging on power brands where relevant
Reinforce with package design
Partner with retailers, media, consumer health influencers
Provide clear and transparent nutritional information
Calorie FOP 100% globally by end of 2016
Online nutrition criteria & profiles
No marketing to children under 12 beginning in 2016

11. Well-Being Strategy Criteria
Nutrition Requirement
Basic nutrient criteria for all NPDs & Reformulation
Stricter nutrition standards
Better Choice Wheel
Better Choice
Lifestyle Choice NR +
Meets consumer WB needs & trends
Portion Control NR +
Portion-controlled
Satisfaction

12. Progress to Date

13. Status End 2015

14. Progress End 2015

15. Enhancing the Goodness of our Current Portfolio

16. Expanding our Well-being Choices

17. Appendix

18. Well-being Portfolio FY 2015 Results
Baseline
2012
FY 2014
Total MDLZ
FY 2015
Targets
Better Choices
24.7%
25.7%
25% NR
Lifestyle Choices
1.4%
1.6%
Portion Control
7.2%
7.9%
9.1%
(26% growth)
25% growth from baseline
Well-being Choices
30.4%
32.5%
34.4%
50% NR
Coffee and Venezuela excluded from all data to align with corporate reporting