1. IONA Advances in Open Source SOA June 2007

2. Agenda Background Open Source Strategy Open Source Product Line
Open Source Community
Q&A

3. Making Software Work Together
Customers include world’s largest firms
Solid business with a history of profitable growth
80% of Global Telecom
70% of Financial Services in Global 100
Blue Chip Partners
Founded in 1991
Publicly traded since 1997
Strong balance sheet
NASDAQ:IONA
The IONA Approach
Deliver high performance integration software for mission critical applications
Make heterogeneity an asset, not a liability
Deliver on the value proposition of standards
Worldwide presence
EMEA HQ in Dublin, Ireland
US HQ in Massachusetts
APAC HQ in Tokyo, Japan

4. What Our Customer Tell Us
“I invested significantly in software over the past 10 years and didn’t get my money’s worth”
“I need to offer new products and services while driving down my IT operating costs”
“I have to modernize and streamline my IT environments without ‘ripping out’ and replacing mission critical systems”
IONA products enable our customers to:
Modernize and streamline their IT environments
Lower fixed operating costs
Achieve greater ROI on their existing and future IT assets

5. IONA’s Distributed Approach to SOA
Incremental SOA Adoption
Lightweight and easily embeddable endpoints
Right-sized: configure what you need, scale as you grow
Pricing allows small initial deployment and linear growth
Dynamic & Adaptable Solution
Configurable at runtime
Plug-in architecture
Technology-Neutral Deployment
Standards-based
Multiple messaging systems and protocols
Works with existing software & hardware systems

6. Today’s News
New integrated Open Source business combining the best of IONA and LogicBlaze
New integrated Open Source FUSE product line aligned with the leading Apache projects
New community to support users adopting Open Source SOA infrastructure

7. Introducing the new FUSE SOA Suite
Based on Apache ActiveMQ (JMS)
High performance, reliable messaging with many options for deployment & client connectivity
FUSE Message Broker
Based on Apache ServiceMix (JBI)
Agile integration with open APIs for mediating engines as well as transports and protocols
FUSE ESB
Based on Apache CXF (JAX-WS)
Lightweight, pluggable, extensible services framework and service enablement
FUSE Services Framework
Based on Apache Camel
Easily defined process routing based on standard Enterprise Integration Patterns definitions
FUSE Mediation Router

8. IONA and Open Source
Open Source is a natural evolution of IONA’s heritage and strategy, i.e. our active participation in Open Source is consistent with our commitment to industry standards
SOA innovation taking place concurrently in open source communities and in traditional vendor environments
The convergence of Open Source and SOA is already taking place in our customer base

9. IONA Open Source Strategy
Market leadership in Open Source SOA Infrastructure
Extended from leadership in distributed SOA
Disrupts both open and closed source competition
Establish significant new revenue stream
Deliver certified Open Source packages
Accelerate our marketing & selling of Open Source
Drive adoption of IONA branded Open Source products
Customer projects both open and blended environments
Platform vendors consume our technology

10. Acquisition Accelerates Execution
Leverage well known open source projects
Apache ActiveMQ for messaging and JMS
Apache ServiceMix for JBI integration
Apache CXF for services enablement
Leverage well known open source developers
Provide leadership in open source communities
Intimacy with users via forums, mailing lists, speaking engagements…
Simplify and converge offerings from both “previous” companies – IONA Open Source and LogicBlaze

11. IONA Open Source Leadership
IONA currently funds leaders and committers on several key projects:
Apache CXF (Services Framework)
Eclipse SOA Tools Project (Services Tooling)
Apache Yoko (CORBA)
Apache Tuscany (SCA)
Apache WSS4J
LogicBlaze adds established leaders and committers:
Apache ActiveMQ
Apache ServiceMix
Apache Camel
Apache ODE
More…

12. IONA’s Open Source FUSE Product Line
“Fuses” the best of LogicBlaze and IONA open source
Expands IONA open source project and community expertise
Expands IONA’s consulting, support and training offerings
Maintains core functionality which eases existing customer migrations
“Component-based” rather than “stack based”
Flexible for adaptable, extensible configuration
Components can be used stand-alone, or in combination
Components are tightly aligned with key Apache projects
Introduces a new product based on Apache Camel
Solution for simple, POJO-based routing and mediation
Leverages Enterprise Integration Patterns definitions
Transport-neutral for portability

13. IONA Open Source SOA Suite
Based on Apache ActiveMQ (JMS)
High performance, reliable messaging with many options for deployment & client connectivity
Deploy
Configure
Monitor
Control
SOA Tooling
SOA Backplane Components
FUSE Message Broker
Based on Apache ServiceMix (JBI)
Agile integration with open APIs for mediating engines as well as transports and protocols
FUSE ESB
Based on Apache CXF (JAX-WS)
Lightweight, pluggable, extensible services framework and service enablement
FUSE Services Framework
Based on Apache Camel
Easily defined process routing based on standard Enterprise Integration Patterns definitions
FUSE Mediation Router

14. IONA OSS SOA in the SOA Backplane
The open source components form the core of the SOA Backplane, yet support the use of additional open source and commercial technologies.
Each organization’s deployment and configuration will vary, depending on business and technical requirements.
Components interoperate with an ecosystem of complementary technology components, both open and closed

15. IONA Open Source Community
Open.IONA.com
Community-driven site: wiki, forums, etc.
Plus documentation, examples, tutorial content
Downloads for products, tooling, additional project code
Open Source Business Practices
Objective: user success with open source SOA
Led by open source community leaders
Interactive, informative
Commercial support still readily available
Delivered as today - IONA’s enterprise support offerings
Consulting, training, development

16. Summary – open.IONA.com Commitment from the top to open source
Doing things right: community principles, practices
Supporting a user community
Goal - leadership in open source SOA
New product offering based on “real open source”
Combines Apache projects: ActiveMQ, ServiceMix, CXF, Camel
Delivers enterprise-class solutions and service
Brought to market, supported and backed by IONA
Company-wide commitment to open source initiative

17. Conclusion
IONA provides everything needed to get the benefits of open source for SOA:
Leaders in SOA and open standards
Community developed software with Apache license
Leading edge Open Source expertise
15 years of success with Global 2000 customers
Enterprise consulting, support, and training
Go to for more information.

18. IONA Open Source Business Model
Successful business model characteristics
Open source all day every day
Mature and discrete technology category (App Servers, Databases, Operating Systems)
Active participation in the project communities
Successful and growing communities
Support & certification provided
Gated communities for customer interaction
Certified branded distribution – IONA product
IONA enterprise SLAs – high quality, high margins
IONA marketing and brand equity
Enables IONA community for additional interaction