1. Case Study in a nutshell

2. Definition
A case study is a empirical enquiry that investigates a contemporary phenomenon in depth and within its real life context, especially when the boundaries between the phenomenon and context is not clearly evident

3. Case study method is one of the most common methods of teaching in west and in many premier institutes in India
This helps students in enhancing their analytical, reading, strategic planning and implementation skill and application of learning of domain knowledge in real life situations

4. Types of Case study
Intrinsic case study- It is the case study in which researchers do not have to select the case
Eg:- Evaluation of the process of implementing an innovation in an institution

5. Instrumental case study-It is the type of case study in which researchers begin with a research question or problem, and seek out a case that offers illumination

6. Advantages of Case Study Method
Develops strong reading skills
Develops analytical skills
Develops logical thinking
Develops strategic planning skills

7. Advantages continue Develops good communication skills
Develops confidence and art of public speaking
Develops thinking, planning and implementation skills

8. Types of Designs Single case- holistic Single case embedded
Multiple holistic
Multiple embedded

9. How to solve case study Read, visualize, realize and analyze Think
Think about alternatives
What went wrong
What is to be done

10. How to solve Case Study Focus on various data, graph and events
Find out the major reason for success/failure
Focus on different types of analysis

11. Process of Case Analysis
Reading the case
Jotting down/underlining/highlighting the key facts, figures, events, strategies, success or failure
Analyzing the economy and various dimensions of business environment

12. Documentation Archival notes Interviews Direct observation
Data Collection
Documentation
Archival notes
Interviews
Direct observation

13. Principles of Case Study
Create a case study data base
Use multiple sources of data
Maintain a chain of evidence

14. Areas to focus Data, facts and figures Industry reports
Company financials
Industry financials
Economic life-cycle
Product life-cycle

15. Presentation of the Case
Make a good power point presentation
Support it with graphs and charts
Support it with statistical data and analysis
Recommend the various functional strategies

16. Solutions Remember that there may be multiple solutions to a case
Give solutions that are relevant

17. Thank you
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