1. Workshop

2. Case Question Think about:
What you, as a consultant, are trying to achieve with the company.
Metrics you want to reach
“How can Little Island sell 5M more blocks of ice cream by 2020?”
“How can Little Island integrate itself into family life and increase revenue to $10m by 2020?”

3. Size of the Prize
This is the end result of your strategies
Example
”How can Little Island increase its revenue to $10M by 2020?”
In Little Island, the Size of the Prize is $10m
It may be another metric if your case is a not-for-profit
”How can X Hospital cure blindness in 1000 people by 2020?”

4. Purpose
Ethically produced
Dairy free
Nutritious
High quality

5. Matrix
Internal
External $
Trends
Matrix

6. Hints Internal External The Matrix $ Trends High cost of inputs
Increasing competitors like Kapiti and Lewis Road
Market saturation in NZ
Cost of shelf space
The Matrix $
Trends
Expanding without using NZ capital
Move towards veganism
Increased healthy food consumption and eating out

7. Key Issues Draw these from the Matrix! Make sure you ‘IMI’ them!
Issue: Market Saturation
Make sure you ‘IMI’ them!
Meaning: Little Island’s products are reaching market saturation in NZ
Impact: You will not be able to create a sustainable revenue stream if you stay in NZ
See Resources for more guidance

8. Strategy Start brainstorming ideas! Think CREATIVE!
Then go through a voting stage.
Does it address the case question? Does it address the key issue?
Give multiple reasons WHY you chose your strategy.

9. “You must partner with Air NZ”
Partner with Air New Zealand
Offer on planes and lounges
Target mainly international routes
Why?
Solves market saturation issue
Spreads Little Island’s brand to tourists
Targets premium buyers like Kirsty
Enables potential expansion into overseas markets

10. Implementation How to carry out your strategy? Is it feasible?
Where, When, How?
Can include risks and mitigations, milestones

11. Little Island is on Air New Zealand!
Timeline
Sign contracts with Air NZ
Celebrity endorsement
Month
0 - 2
Develop exclusive flavours
Feature in Air NZ Safety video
Months 2 - 4
Introduce on domestic routes
Months
4 - 10
Staged roll-out on international routes
Months
Little Island is on Air New Zealand!

12. Finance Current valuation of Company Value of strategy arm(s)
Are they financially healthy?
How much revenue do they earn per year?
Value of strategy arm(s)
How much money/viewership/sales will your strategy bring to the Company?
Costs of strategy
How much will your Company spend to implement your strategy?

13. Value Bridge
Strategy 1
dsfasdfdfasdfasdfasdfa
Strategy 2
2020
2015
This is how much value each strategy will bring to the company
In 2015, Little Island was earning a revenue of $5m
By 2020, Little Island will earn $10m
This will be achieved through Strategy 1 ($2m) and Strategy 2 ($3m)

14. Reality Check 5 minutes! Have you answered the question?
Do your strategies address the issues?
Is it feasible?
Do the numbers add up?

15. Slides
Action Title Sums up the content of the slide, conveys the message
Use Diagrams, key words, pictures or key phrases.
All material on the slide should be value-adding. Less is more!
Convey one main point per slide.
Impact Statement A resulting point you want to emphasise

16. Which slides to include
Items shown in bold are the most relevant for this competition
Intro
Strategy 2 (The how, when where)
Title Page
Milestones/Timeline
Question of the case
Risks and Mitigations
Size of the Prize
Financials
Key Issue and Strat
Size of the prize (in more detail)
Key Issues
Strategy 1 Finances
Strat 1
Strategy 2 Finances
Strat 2
A value bridge
(number can vary depending on number of issues and strategies)
Other key metrics
Conclusion
Implementation
Case Question
Strategy 1 (The how, when, where)
Brief Strategy Summary
Vision of the future / how the ideas make a real impact

17. Beca’s Advice
The case will be lengthy and not all detail in it will be relevant
Focus on the questions asked in the cover letter
Feel free to use your own knowledge and research
‘Infrastructure’ is used in a broad sense – not just buildings but also roads, water, electrical, communications (data access), ….
Strike a balance between creativity and realism

18. Beca’s Advice
No changes to the current plans – only propose additional ideas and cover additional benefits
Ensure you cover the benefits of your idea that will extend into the future (legacy)
There are 4 major questions – ensure your 2-3 strategies each cover most/all of them
Consider the popularity of your ideas
Consider how the Council will fund your ideas and make money from them – understand how they make money

19. Beca’s Advice
No changes to the current plans – only propose additional ideas and cover additional benefits
Ensure you cover the benefits of your idea that will extend into the future (legacy)
There are 4 major questions – ensure each strategy proposed covers most/all of them
Consider popularity of your ideas
Consider how the Council will fund your ideas and make money from them

20. Visit uoamcc.co.nz and go to the ‘join’ section
MCC Signup
Visit uoamcc.co.nz and go to the ‘join’ section

21. Q&A

22. Resources and Devo Extra resources Devo
uoamcc.co.nz > ‘Resources’ tab
Must log in first
Devo
uoamcc.co.nz > ‘Development Squad’ tab

23. Thanks for coming! Good luck!