1. Michael Wolf James Williamson
Creatine
Michael Wolf
James Williamson

2. Survey Who has purchased creatine in the past?
Were you an informed consumer? Knowledge of what it was?

3. What Is Creatine? Types- Monohydrate, Hydrochloride, and Liquid
A compound formed in protein metabolism, that is involved in the supply of energy for muscle contractions.
Around 95% of creatine in the human body is stored in skeletal muscle
A fuel source for ATP

4. How Does It Work?
Once creatine is consumed in the body, it turns into phosphocreatine which serves as a storage reservoir for generating ATP.
ATP is then used as the source of energy for muscle contraction and quick energy.
Creatine can be naturally found in the body, however, supplements can help enhance the effects.
Creatine is most effective in High Intensity Training.
Provides energy to Type 2 muscle fibers to ensure they do not prematurely fatigue

5. Benefits The benefits of creatine are:
Enhances the body's ability to do high intensity work
Helps enhance muscle recovery
Improves Anaerobic capacity
Enhances Muscle Volumization
Boosts brain function
Improves glucose tolerance

6. Who Should Take Creatine?
Athletes and bodybuilders
Explosive sports
Vegetarians- helps to improve their performance and their muscle mass status
The aging population
People who suffer from neurodegenerative diseases

7. Advertising 400 million USD annually spent on creatine
GNC spends billion yearly
Does the brand matter?
Benefits over exaggerated

8. Costs GNC Pro Performance:
Bottle: Price per serving: .20 (161 servings)
Optimum Nutrition:
Bottle: Price per serving:.25 (120 servings)
Cellucor:
Bottle: Price per serving:.99 (50 servings)

9. Are The Claims True? Does creatine really work?
Yes, creatine is effective in those participating in anaerobic exercises within 5-8 seconds
Movements lasting longer will not benefit
loading phase may be beneficial
Side Effects:
Nausea, cramping, dizziness, diarrhea, swelling

10. Misconceptions Does creatine cause bloating?
Creatine is for all athletes.
You do not need to supplement it.
It is 100% safe.
Is it harmful to your kidneys/liver?
The more the better?

11. Works Cited http://www.bodybuilding.com/fun/animalpak22.htm