1. Exhibition Conceptualisation & Organisation
Lecturer: Mark Parkin

2. Aims
to address all the related elements that underpin Fine Arts Practice & Enterprise such as conceptualisation & organisation when exhibiting professionally.
to examine curatorship and its institutional models;
artist as curator, to making arts practice accessible & creating presentations. Explore the relationship between Art & Business.

3. Objectives
To research and examine the fundamental components that underpin professional practice & enterprise in contemporary fine art today.
To determine some key findings between Contemporary
Art & Business. To understand the conceptualisation & organisation when exhibiting professionally.

4. Exhibition Conceptualisation & Organisation
Key Factors
Who are you and what are you exhibiting?
When and where? What is the purpose of the project?
Who is your audience?
Research; qualitative & quantitative?
Phenomenology-what are your processes & materials?
Discourse; Is there a message?

5. Exhibition Conceptualisation & Organisation
The main objectives of the project;
Who will benefit ?
(Community, Education, Arts & Health etc.)
What are the final outcomes of the project and how will it aid in your professional development?

6. Exhibition Conceptualisation & Organisation
Research into the gallery or public space
Examine the location & audience-benefits/disadvantages
Approach the gallery followed by a written proposal
Determine the dates-single or touring exhibition
Negotiate the exhibition contract (legalities-terms & conditions)
Establish a timetable & time management-diary
Prerequisites;
Video…….1

7. Exhibition Conceptualisation & Organisation

8. Exhibition Funding Funding the exhibition-what are the costs?
Marketing strategy-Promotion-SWOT analysis
Logistics-transport, technical staff
Ethics-legislative, copyright etc.
Health & Safety-Risk assessment, environmental issues, access for users with disabilities
Contingency plan (What can go wrong?)

9. Artist as Curator

10. Curatorship: Institutional Models
One who manages or oversees, as the administrative director of a museum collection or library derived from the Latin word curatus, past participle of curare, to take care of.
l models
-national galleries, museums or trusts
Institutional Models; Corporate art, Public commissions by organisations or government councils, educational institutions such as universities, museums or libraries

11. Liaising with galleries, organisations & stakeholders
Artist as Curator
Liaising with galleries, organisations & stakeholders
social & administrative skills, negotiating the exhibition contract,
public relations & media
To arrange the exhibition & cover the financial costs
terms & conditions of exhibition contract
legalities, commission or rental?
spreadsheet covering total costs-materials, framing, transport etc.
Funding
arts council grant or loan, a trust grant or is it business sponsored

12. Artist as Curator-Functions & Responsibilities
The design & implementation of the work on display
Exhibition title
Floor plan, sightlines, lighting & technical support
Labeling work, accompanying text & literature
Framing and presenting the work to a professional standard
Maintaining the artists vision

13. Artist as Curator-Functions & Responsibilities
Logistics
The arrangement of transportation
Tour dates & transportation timetable
manpower & time management
vehicle rental

14. Artist as Curator-Functions & Responsibilities
Insurance
policy for works on display
public liability insurance (safety of the public)
Health & Safety (risk assessment)
Security
Professionalism
Maintaining a high standard of personal conduct-ethics including the integrity of the artwork on display

15. Artist as Curator-Functions & Responsibilities
Promotion & Marketing Strategy
the design and distribution of posters, banners,
invitations through a mail shot
private view with a suitable guest-list
exhibition catalogue with artists statement, CV & biography
liaise with business or organisations, educational institutions & other artists
to inform radio, art publications, news media
creation of a website, with social media & blogs, hyperlinks
SWOT Analysis: STRENGTHS-WEAKNESS-OPPORTUNITIES-THREATS

16. SWOT ANALYSIS TEMPLATE
Primary Factors S W
Strengths
Advantages
Experience, knowledge
Unique exhibition
Geographical advantage, location
Competence, capabilities
Quality, reputation
Weaknesses
Disadvantages
Gap in experience, knowledge
Financial aspects
Reliability and trust
Loss of key or technical staff
Geographical factors O T
Opportunities
Networking with strategic alliances, partnerships
Professional development
Raising artists profile
Innovation & experimentation
Threats
Loss of funding
Dispute with terms & conditions
Price inflation/deflation
Other Galleries within locality
Major Events that may conflict with exhibition dates

17. Local Galleries Mailing List Art & Design Students
Visual Arts
Promotion & Marketing
Local Galleries Mailing List
Art & Design Students
Local & Regional Artists
Friends of Gallery
Community Centre
Mail Opening Lists √
Website
Local Press Advertising
Local Press Media Coverage
Distribution in City Centre
Friends mailing List
Posters in City Centre
Video…….2

18. Artist as Curator

19. Art is Not Elitist 2015 Newport Arts Theatre Newport Arts Theatre
Entrance -Top Gallery

20. Newport Arts Theatre
Entrance -Top Gallery
Gallery Entrance

21. Newport Arts Theatre
Downstairs Gallery 21

22. Newport Arts Theatre
Upstairs Gallery 22

23. Promotion

24. Promotion
End of Presentation