1. “The One-stop SME DIGITAL Marketplace”
STRICTLY CONFIDENTIAL
“The One-stop SME DIGITAL Marketplace”
*SME stand for Small Midsized Enterprises

2. Rising Disposable Income
Consumers shifting their buying of goods & services to Mobile Internet..
2012
2015
137 Mn
users
350 Mn
users
700 Mn
users
Rising Disposable Income
Demographics
Working Women
Mobile COMMERCE

3. ~22% contribution to Indian GDP
All SMEs (across categories) will need to shift to online rapidly to match this consumer demand..
B2C- Products
B2C- Services
Mobile
SMEs in India (Mn)
Cab Services
Apparel
+5%
Dentists
Home & kitchen
Spa
Only ~1%
SMEs are paying for online services
Restaurant
~22% contribution to Indian GDP
TV, Audio & Video
Groceries
Travel & Tourism
Home Services
2008
2013
Furniture
B2B
Industrial Goods
Machine parts

4. What do SMEs expect from online?
Increase in Business
E-Commerce
Search
Payments
Finance

5. Mobile revolution has led to three key questions..
1. How will the future online shopper evolve?
2. How will the future online distribution evolve?
3. How will the future online payment evolve?

6. How will the future online shopper evolve?
One Stop Ecosystems
Intelligent, Personalized shopping through data analytics
Social Shopping
Experiential Features
Crowdsourced
Content Driven

7. How will the future online distribution evolve?
Inventory Model
Marketplace Model
Hyper Local Model
…..

8. How will the future online distribution evolve? ..contd.
National delivery model through LSPs
Hyper local city model
Shorthead model
Hyper Local locality model
B2B or wholesales model
Long Tail Model
Services Model

9. New categories set to emerge online through Distribution Revolution..
Grocery
Furniture
Personal Care
And Many More
Launch of New Products/ Brands will become cheaper, easier, better..

10. How will the future online payment evolve?
Wallet
Offline
Online
Payments
Easy access to Loans
Rewards & Loyalty
Marketing & Analytics

11. The biggest retail ecosystems of the next decade are currently being built online, right now…and there will be new winners!

12. Askme Pay: Beta Launched in Oct’15

13. Payment Industry Insights: Low usage & acceptance of debit and credit cards..
POS: 1.06 Mn
Debit Cards: Mn
50 Mn SMEs
BUT
just ~1Mn POS machines
~390 Mn debit cards but usage is poor
~20 Mn credit cards with declining share
Just ~160k ATMS
Just 10 Lakh POS machines were available!
ATMs: 0.16 Mn
Credit Cards: 19.2 Mn

14. High Cost Alternatives Heavy dependency on Cash
3 Reasons Why Askme Pay
Payments
Marketing Platform
Opportunity
Low EDC Penetration
No Platform
SME Connect
Low Charges
High Cost Alternatives
Feet on Street
Heavy dependency on Cash
Absolute Winner
Highly Scalable

15. SMEs pain points Easy app based payment solution Easy access to Loans
Individualized marketing plan

16. Anywhere: offline & online
Askme Pay: Consumer value proposition
Pay
Anywhere: offline & online
Search Merchants
Enter Amount
Click and Pay
Users
Hyper Local
Offers
Coupons and Deals
Around You
Exclusive Offers
Easy
Secure
Rewarding
Offers inbuilt

17. Askme Pay: Merchant value proposition
Create
Campaigns
Create Coupons & Deals
Acquire New Users
Build your CRM
Request
Payments
Enter Mobile Number
Request Payment
Next Day Settlement
Low Cost Payments
FLAT 1.99% 0.49%*
All Payment Methods
(Cards, Net Banking, Wallets, EMI)
In build CRM Where is your Customer Information till date?
Campaign Management tool
Inbuilt Analytics
* - Limited Period offer

18. askmefin

19. AskmeFin
AskmeFin is a pioneering initiative by AskmePay to provide Easy Loan options to SME/Sellers for selling goods on AskmeBazaar(AMB) or collecting money on AskmePay Wallet/App from Customer purchasing goods or services offline from Seller
Loans are provided for the seller’s Working Capital needs and short term funds requirement
The more a seller has a history on selling on Askme Bazaar(AMB) or collecting money on AskmePay, the more their probability of a loan increases

20. Purchase Bill discounting Sales Bill Discounting
AskmeFin: Our Products
Loan for Purchase of Goods
Loan on dispatches
Interest only on the funds used
Monthly Fixed EMI
Short Term Loan
Overdraft Limit
Purchase Bill discounting
Sales Bill Discounting

21. Our Partners

22. Payments: Offline+ Online Hyper-local food model
Askme is building a strong online shopping ecosystem across India.. supported by intelligent technology.
Content & Communities
Payments: Offline+ Online
Services marketplace
Askme Ecosystem (Bringing SMEs & Consumers together)
National Delivery
Local + Made-to-Order
Hyper-local food model
Hyper-local Locality
Hyper-local city

23. Similar to Alibaba model.
Who are we?
Similar to Uber model.
We provide the technology, distribution, marketing and entire backbone for Small and Medium Enterprises (SMEs) to bring them online. This is similar to how UBER brought taxi online.
AskMe is India’s pioneering “ONE STOP SME” Marketplace.
Online Transactions
Listings
Deals & Classifieds
Payments
Similar to Alibaba model.
AskMe is an enabler to SMEs and not a competitor to them.

24. Similar to Alibaba model.
What do we do?
Similar to Alibaba model.
AskMe is a unique combination of key digital businesses, offering a one-stop-shop for Consumers and SMEs. AskMe brings SMEs & consumers together through Online transactions, hyper local search, classifieds, deals, and payments.
Marketplace
Deals
Classifieds
Listing
Find and buy products from SMEs online with delivery option
Find special deals posted by SMEs
Post daily or weekly deals to attract consumers
List and sell products on an online platform
View and find SMEs and their information detail
Post ads and view ads from other users (C2C)
List business, branches, contact details, and create profile page
Post ads that can be viewed by consumers (B2C)
Note: Logos of Digital players indicate their primary position in one of the business categories that AskMe operates in

25. Business model has scaled up rapidly in last 1 year
50% m-o-m growth & expected to continue
Key Metrics
Current annualized GSV run rate of USD600 Mn+. US1 Bn+ by Mar’16.
Over 14 Mn SMEs fully rich database across 5500 categories
77k+ merchants have already opened storefronts, receiving 1.4 Mn+ monthly orders. Merchants expected to reach ~100k by Mar’16.
50Mn+ avg. monthly visits & 100 Mn+ searches, and growing rapidly.
4 Sales Engines for SME monetization: Direct Sales (FOS), indirect distributors in small towns, Tele Sales & Referral Sales.
~20 Mn AskMe app downloaded across android & iOS platforms.
~1 Mn classifieds every month, more than 300k vehicles listed.
8 social communities deepening consumer engagement on AskMe Platform.
One of the best SMEs databases in India : far ahead of competitors
~20x in last 1 year
Best access to SMEs long tail: far ahead of competitors

26. Gross Sales Value (GSV) Average Sales Value (ASV)
key metrics of growth.. driven by strong execution strength..
Gross Sales Value (GSV)
Average Sales Value (ASV)
In USD Mn
12x
In USD 3x
Avg Monthly Visitors
No of Merchants
In MN
In’000
12x 2x
With the right capital, this company will grow 10x in the next 3 years.

27. AskMe: Sustainable Competitive Advantage
Product differentiation
Financial & Capital efficiency 
Proprietary business models / entry barriers
International Presence

28. Product differentiation
ONLY PLAYER WITH PRESENCE ACROSS ALL KEY VERTICALS AND OFFERINGS (CRITICAL IN A MOBILE ECOSYSTEM)
Local Search
Classifieds
Market-place
Deals
Payments
Community & Content *
Pilot Launched
Started with Groupon
STRONG BACKEND INFRASTRUTURE CREATES HIGH ENTRY BARRIERS
AskMe is the only model in India which combines both transactions & listings: This is similar to Alibaba
Flipkart & Amazon are inventory led models. Focus on building large customer base through discounts. AskMe runs a pure marketplace. SMEs provide discounts to gain incremental business. AskMe is a partner to SMEs and not a competitor.
Justdial is largely a local search service even today. However, SMEs want search plus transactions as user behaviour is evolving from pure search towards online purchase

29. Proprietary business models / entry barriers
Grocery model
Next day delivery (NDD)
Furniture
Payments
Comprehensive AskMe loyalty program
…..

31. AskMe Grocery: Business Unit
Grocer Selection basis : Best Price
Items Pickup from Grocer
Customer wise Invoice
Order at Askme grocery
Quality Check of Products
Customer wise Aggregation of Items
Packing of Order
Delivery with In 4 Hrs
4 Km
Grocers
Buyers
Askme Grocery Hub Best At Lowest
Grocers
Buyers
Grocers
Buyers
Payment to Grocers after taking our Take Rate.
Buyer Pays Order Amount
No Inventory or Warehousing

32. Hyper Local – Intra City Model
First time in India..
Lowest Prices. Delivered Tomorrow. Top Brands. Free Shipping.
Online-to-offline (O2O)
Omni Channel
Hyper Local – Intra City Model

33. How does NDD Work? Buyer 8 4 6 3 5 Askme Bazaar NDD Local RD7
Collects Money
Buyer
Askme Bazaar NDD
Local RD
Local Seller
Places Order
Transfer Order
Request to Confirm Availability of stock
Confirmation of stock availability
RD delivers the Product to Buyer within the next day
RD picks up the product
from the seller 2 1 8 4
Askme Bazaar pays the seller after deduction of its commission 6 3 5

34. Presents

35. Why did AskMe enter online furniture category?
Emerging, high growth online category with high entry barriers
High margin with high ASV
Can drive additional growth through existing SME database & infrastructure
Can drive local delivery

36. 5x growth in GMV in next 6 months
Where we are today!
800+
Sellers & Counting
20k
Pin-Code delivery
150k
Satisfied customers
90k
Products
5x growth in GMV in next 6 months

37. THANKS