1. The Effluent Central Facility A Solution with Eco-Marketing and Life Cycle Concepts
Prof.. Haroldo A Ponte
Chemical Eng. Department, Curitiba
Federal University at Paraná - Brazil

2. PARANÁ Immigrant Population Italy Poland Germany Ukraine
Japan Syria Lebanon

3. Tube Station

4. BRAZIL’S ECOLOGICAL CAPITAL
52 m2 of green area per inhabitant
21 million m2 of total green area
13% of recyclable waste
Passauna Park

5. Botanic Garden
Barigui Park

6. visitors/week
Ukraine Memorium
Ukraine Park

7. São Lourenço Park
Tingui Park
Linear Parks
Ecological Conscience

8. CURITIBA ECONOMICAL PROFILE
4th Economic Power of Brazil -2001
GIP US $17.6 billion % of state economy
PCI US $7.8 thousand X $4.7 thousand
Curitiba National

9. PARANA AUTOMOTIVE SECOND CAR MANUFACTURING CENTER IN BRAZIL
INDUSTRIAL INVESTMENTS US $5.9 billion (by1997)
VOLVO RENAULT
VOLKSWAGEN-AUDI CHRYSLER

10. AUTOMOTIVE SUPPLIER

11. PARANA PARTICIPATION

12. AUTOMOTIVE PRODUCTION

13. METALFINISHING PROCESS
RAW MATERIAL
DEGREASING
WASH
PICKLING
ELECTRODEPOSITION
POS TREATMENT
WATER
ENERGY
PRODUCT
EFFLUENT

14. METALFINISHING DIAGNOSIS
Improving Competitiveness
Improving Quality
Improving Process Control
Improving Effluent Treatment
Environmental Advantages Competitive Advantages

15. INDUSTRIAL ECONOMIC PROFILE
Metalfinishing Industries

16. DIAGNOSTIC CONSIDERATIONS
Low level of staff qualification
700 m3/d of liquids effluents with heavy metals ( 1988 )
Low level of quality control
Low level of process control
High amount of lost in chemical and water
Low efficiency in effluent treatment and disposal

17. PARANÁ METALFINISHING ASSOCIATION
Founded in 1996
Objectives :
Promote environmental conscience
Spread technical solutions for effluent treatment
To update industrial process control and quality

18. ASSOCIATED MEMBERS
APETS

19. INDUSTRIAL PROCESSES
Metalfinishing

20. PROMOTED EVENTS
APETS

21. CENTRAL FACILITY ECO MARKETING CONCEPTS COMPETITIVE ADVANTAGES
Process Optimisation
Treatment costs dependent on production
Flexibility for different processes
Effluent recycling with less environmental liabilities
Easier ISO qualification (9000 and 14000)
Chemical Analysis Laboratory Profits

22. CHEMICALS WATER ENERGY
PRODUCT
PROCESS
EFFLUENT
INDIVIDUAL
TREATMENT
CENTRAL
TREATMENT
RAW MATERIAL
WASTE
MATERIAL
WASTE
MATERIAL

23. SOCIAL REPUTATION Favourable perspectives for new marketing
Development Centre for Environmental Technology
International Reference Project

24. ECOLOGICAL EFFICIENCY
Moderns techniques
Optimisation process
Minimisation of loss
Lower environmental risk

25. OBSTACLES FOR ECO-MARKETING
Utility problems
Price problems

26. UTILITY PROBLEMS Preserving High Life Quality
More flexibility more competitiveness
More local industrial Participation at National GIP
Legislation

27. PRICE PROBLEMS Correct costs calculation Costs of final disposal
Marketing advantages
Treatment costs proportional to the profits
Certification costs (ISO 9000, 14000)

28. SUMMARY CENTRAL FACILITY + ECO MARKETING Environmental Advantages
Competitive Advantages
Production Flexibility
Lower Treatment Costs
Better waste Quality
Lower waste Generation
Less Environmental Liability

29. ACKNOWLEDGEMENTS