1. CalCASA Digital Communications
12:30-2:00

2. How can social media help spread our message about CASA’s value, role and importance?
12:30-1:00

3. What does your organization stand for?
What are your mission, values, beliefs?
What issue(s) is/are most important for you right now, today?
What is the overall goal you want to achieve?
12:30-1:00

4. Whom do you serve?
12:30-1:00

5. Your Audience Who is your audience?
What do you know about your audience?
Can you directly influence your audience’s decision-making?
12:30-1:00
Your audience may be different from whom you serve.

6. Communications Infrastructure
12:30-1:00
What communications capacity do you have – staff and time? don’t bite off more than you can chew. you can create an editorial calendar. understand your priorities.
Who will do the work or own it? will it be distributed

7. Why create a social media plan?
Why are you launching a social media plan?
What do you want the plan to accomplish?
12:30-1:00

8. CalCASA’s Top 3 Goals Increase Brand Awareness
Support for Local Programs
Serve More Children in Foster Care
1:00-1:30

9. Increase Brand Awareness
Get celebrities and opinion leaders to spread the word about CalCASA to their audiences on social media
Post regularly to our own social channels to gain a following - consistency is key!
Cultivate and engage with the adoption/foster care community online
1:00-1:30

10. Support for Local Programs
Storytelling is the main driver of success on social media, and local CASAs have incredibly inspiring stories to tell
Shine a light on local programs
Provide the tools & training for local programs to share their own stories
1:00-1:30

11. Serve More Children in Foster Care
Get involved in social trends. For example, May is National Foster Care Month on social media
Share experiences with the community
1:00-1:30

12. California CASA - Music Video Launch
1:30-1:50

13. Launch Preparation Pick a launch date 3-4 weeks ahead
Send an to other CASAs and to board members to inform them of your plan; include the launch date and what you want them to do - post video on social media
Post the video on YouTube with a a 1-2 sentence description, beginning with your organization’s URL
Write Facebook and Twitter copy in advance, asking people to Like & SHARE. Add a call to action, i.e. sign up to volunteer, join our board of directors, make a donation…
Write msg in advance to donors, supporters, allies, include link to video. Ask them to post it on their FB pages and share it with their friends and family.
1:30-1:50

14. Day Before Launch Date
Send the pre-written to your board members, donors, supporters, funders and volunteers.
Send an to program staff reminding them of next day launch date and time.
Launch Date
Post video on Facebook page
1:30-1:50

15. What YOU Can Do
Board Members are vital to spreading the word about CalCASA
‘Like’ CalCASA on Facebook and Follow us on Twitter
Share & Retweet posts regularly from our channels to spread the word to your friends and increase our social reach
1:50-2:00