1. Blue Ocean Thinking
Md. Al-Amin

2. BLUE AND RED OCEANS…
‘Blue Ocean Strategy challenges companies to break out of the red ocean of bloody competition by creating uncontested market space that makes the competition irrelevant.’
Red Ocean Strategy
Blue Ocean Strategy
Compete in existing market space
Create uncontested market space
Beat the competition
Make the competition irrelevant
Exploit existing demand
Create and capture new demand

3. Four Action Model

4. Four Action Framework (cont.)

5. VALUE INNOVATION

6. REACHING BEYOND EXISTING CUSTOMERS
Noncustomer
Core Customer

7. REACHING BEYOND EXISTING CUSTOMERS: RETHINK NONCUSTOMERS

8. REACHING BEYOND EXISTING CUSTOMERS: RETHINK NONCUSTOMERS (CONT.)

9. REACHING BEYOND EXISTING CUSTOMERS: RETHINK NONCUSTOMERS (CONT.)
Eliminate
Complicated taste/ structure
Complex terminology
Raise
Sweetness
Retail store involvement
Reduce
1. Wide range
Create
Easy drinking
Ease of selection
Adventure and fun

10. ROLE OF HUMAN RESOURCES
What is the role of HR in implementing BOS?

11. ROLE OF HUMAN RESOURCES
Align the training programmes with new market offerings
Make sure your training programs produce the skills and knowledge the organizations need to raise and create values
Organizational pay and reward should be linked to BOS
Motivate people through effective leadership during the period of change
Fostering employee engagement during the implementation of BOS

12. Thank you!