1. Developing Surveys

2. Demographics Age Gender Race, culture, ethnicity Profession Religion
Educational level
Relevant qualities/interests
Homogeneous/heterogeneous (size, too)
Self: similarities/differences

3. Survey Question Formats

4. Dual Answer Provide limited information—ineffective 98% of the time
Yes/no
Like/dislike
Agree/disagree
Ineffective: Do you agree that cultural events are an important part of a well-rounded education?
Effective: Are you at least 21 years of age?

5. Ordinal Scale Assumed equal distance between each answer
Provide more detailed data
Attending cultural events is an important part of a well-rounded education.
__never __sometimes __often __always

6. Likert Scale Similar to ordinal but more specific/quantifiable
How important* are cultural events to a well-rounded education?
very important unimportant very
important unimportant
*Note use of same qualifier in question and in answer scheme

7. Ratio Scale Provides numerical responses that are easily quantified
Using the scale below, please rate how important* cultural events are to a well-rounded education, where 1 is highly unimportant* and 10 is highly important.*
*Note use of same qualifier in question and in answer scheme

8. All that Apply
Allows audience to choose a number of applicable predetermined responses.
Please check all responses that indicate your preference(s).
The cultural event experience can be improved by
___Adding more daytime events
___Structuring them to include more direct audience interaction
___Reducing the number required
___Providing more lecture/informational sessions
___ Making no changes: they are fine just the way they are

9. Ranking
Allows audience to rank the order of importance or preference of predetermined responses
Please rank the following according to your preference, where 1 is your most preferred and 5 is your least preferred.
The cultural event experience can be improved by
___Adding more daytime events
___Structuring them to include more direct audience interaction
___Reducing the number required
___Providing more lecture/informational sessions (vs. arts)
___Making no changes: they are fine just the way they are