1. UAL level 3 Diploma Print & Journalism
Unit 1 Portfolio Brief.

2. Monday
Complete ALL reflective logs
Choose three pieces of writing that you would like to develop. You can choose from non-fiction, fiction or poetry. This may be a piece you have already begun or a new piece of writing.
At least one non-fiction and one fiction.
You can choose two non fiction and one fiction, or one non fiction and two non fiction
BUT
Each piece must be unique in some way i.e. different genre, different market audience, different magazine, different newspaper, different form, different theme.
AND
TRY AND INCLUDE MUTIMEDIA PRODUCTION: RADIO, INTERACTIVE WEBPAGE. VERSION OF YOUR WORK E.G. SPOKEN WORD POEM, RADIO FEATURE OF REVIEW, ARTICLE, SCENE FROM FICTIONAL PIECES
For this you will MAY collaborate with actors from the drama department

3. Production Unit 1 (1.1, 1.2) Unit 3 (2.2, 3.1,3.2)
The writing process, the specific skills demonstrated and the examples that have influenced your work. Refer to individual skills sessions and further reading.
Your evaluation/analysis will identify the differences IN ALL YOUR WORK clearly

4. Evaluate your writing answering the following questions: Unit 4 2
Comment on how does the final draft match your original idea?
What methods and techniques have you used to create your final writing (support your answers with some screen grabs, extracts, images, quotes and references)? Unit 1: Skills

5. Professional Conventions & Target Audience
How does your writing compares to the professional standard work. Have you followed the professional conventions of journalism, copywriting, fiction or poetry such as word choice, syntax, active vs passive, attention grabbing headlines, top 25 words, the hook, structure, figurative language, imagery, tone, theme, genre, appropriate language for target audience, characterisation, setting (show comparison between yours and professionally work) Unit
What is your writing trying to communicate (theme, topic) to its target audience?

6. What technical skills have you developed in the process of this task
What technical skills have you developed in the process of this task. Unit 1: Skills 1.1, 1.2 & 2.2
If you could, what would you like to improve further on your chosen pieces of writing. Context & Evaluate Unit & 4 2.2
Target audience: Who is your work aimed at, who is your target audience? Unit

7. Context & Evaluate Unit 4 2.1 & 4 2.2
Find five people to evaluate your work and give you feedback on its effectiveness and suitability for its target audience. What methods and techniques do they think you have used to create your final writing?

8. Work presentation
On Tuesday and Wednesday 14th you will show your work to the class and talk through your intentions and realization of each piece.
Prepare to talk through the following:
Introduce your chosen work.
Explain what each piece aimed to achieve
Explore the development and techniques/skills used.
Show comparison between two other works.

9. Criteria Tags

10. Introduction to media processes and technical skills
Unit 1
Introduction to media processes and technical skills
Level: 3
Credit value: 12
Unit Aim: To provide the student with an introduction to a range of processes and skills used in creative media production and technology and to the particular characteristics and methods of communication within the media sector.
Assessment Criteria
The student can:
1.1 Apply understanding of a range of processes to support media activities.
1.2 Apply media processes and skills safely and appropriately.
2.2 Critically compare a range of communication methods used to convey meaning in creative
media production.
Learning Outcomes
The student will:
1. Understand processes and technical skills used in creative media production.
2. Understand the characteristics and methods of communication within a
media context.

11. Unit 2: Introduction to design and research skills in creative media production
Level: 3
Unit Aim: To provide the student with an introduction
to a range of design and research activities and related
skills appropriate to the support of creative media
production. The unit will also develop an understanding
of the vital role that design and research play in informing
and developing ideas.
Assessment Criteria
The candidate can:
1.1 Critically compare a range of research tools, methods and skills.
2.1 Critically compare a range of primary and secondary
research sources.
3.1 Apply design and research tools, methods and skills to record and interpret information and develop ideas for creative production.
3.2 Evaluate the effectiveness
of design and research
tools methods and skills
to develop ideas for
creative production.
Learning Outcomes
The candidate will:
1. Understand design and research tools, methods and skills used in creative media production.
2. Understand primary and secondary research sources.
3. Be able to use design and research tools, methods and skills to inform ideas for creative
media production

12. Unit 3: Introduction to professional practice in creative media production
Level: 3
Unit Aim: To provide the student with an introduction
to the diversity of roles, responsibilities, employment
and progression opportunities available within the sector.
It will introduce the student to professional working
practices and give an understanding of the skills needed
for a career in creative media technology and production.
Learning Outcomes
The candidate will:
1. Understand progression opportunities within the creative media sector.
2. Understand the skills needed to pursue a career in the creative media sector.
3. Be able to carry out roles and responsibilities consistent with professional practice.
Assessment Criteria
The candidate can:
1.1 Locate, access and use information to support own development.
2.1 Critically evaluate a range of working practices and methods.
2.2 Apply knowledge of working practices to support own development.
3.1 Organise self and work to meet deadlines and targets.
3.2 Demonstrate consideration and professionalism in working with others.

13. Unit 4: Critical and contextual awareness in creative media production
Level: 3
Unit Aim: To provide the student with an introduction to historical and contemporary contexts and perspectives
influencing the development of ideas and technology within creative media production.
Assessment Criteria
The student can:
1.1 Compare a range of critical perspectives that influence the analysis of creative media
production activities.
1.2 Apply knowledge of critical perspectives to the analysis of a range of creative media
1.3 Apply knowledge and understanding of critical perspectives to support own practice.
2.1 Critically compare a range of contexts within which creative media technology and production are situated.
2.2 Apply an understanding of a range of contextual parameters to support own creative
development.
Learning Outcomes
The student will:
1. Understand critical perspectives that influence the analysis of creative media production activities.
2. Understand the contexts within which creative media technology and production are positioned