1. The Great Mascot Challenge™
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2. Great Mascot Challenge!™
The term game operations refers to the planning, organization and execution of game production, presentation, entertainment and promotion.
This process begins in the creative minds of sports marketing professionals before any games are played.
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3. Great Mascot Challenge!™
Game operations play an important role in the organization’s marketing strategy and affects team ticket sales, sponsorship sales, publicity, customer service and branding.
An especially important branding mechanism for sports teams is the use of team mascots.
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4. Great Mascot Challenge!™
In the Great Mascot Challenge™, we will see how many team mascots you can identify.
The presentation will begin illustrating the various activities of the Charlotte Hornets mascot, Hugo.
Game rules for the Great Mascot Challenge™ will follow Hugo’s slide show.
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5. The Many Masks of Hugo the Hornet…
Great Mascot Challenge!™
The Many Masks of Hugo the Hornet…
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6. The Many Masks of Hugo the Hornet…
Great Mascot Challenge!™
The Many Masks of Hugo the Hornet…
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7. The Many Masks of Hugo the Hornet…
Great Mascot Challenge!™
The Many Masks of Hugo the Hornet…
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8. The Many Masks of Hugo the Hornet…
Great Mascot Challenge!™
The Many Masks of Hugo the Hornet…
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9. The Many Masks of Hugo the Hornet…
Great Mascot Challenge!™
The Many Masks of Hugo the Hornet…
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10. Discussion Topic Great Mascot Challenge!™
How do you think Hugo’s actions on and off the court are utilized by the Hornets organization as a marketing vehicle?
Why are game operations an important part of sports marketing?
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11. The Great Mascot Challenge™
Game Rules
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12. Great Mascot Challenge!™
1) Write your name and class period on the distributed score sheet
2) A graphic featuring a specific mascot will appear on the screen with a corresponding slide number
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13. Great Mascot Challenge!™
3) Write down the mascot name and organization represented by each mascot on your score sheet next to the corresponding slide number
4) For example:
Bernie the Brewer – Milwaukee Brewers
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14. Great Mascot Challenge!™
5) Check answers after the last slide has been presented…One point awarded for correct identification of mascot name and one point for identifying the team/organization
6) High Score gets extra credit
7) Good luck!
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48. The Great Mascot Challenge™
Answer Key
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49. “The Famous Chicken” San Diego Padres
Great Mascot Challenge!™ Answer Key
Mascot #1
“The Famous Chicken” San Diego Padres
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50. “The Phoenix Suns Gorilla” Phoenix Suns
Great Mascot Challenge!™ Answer Key
Mascot #2
“The Phoenix Suns Gorilla” Phoenix Suns
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51. “The Phillie Phanatic” Philadelphia Phillies
Great Mascot Challenge!™ Answer Key
Mascot #3
“The Phillie Phanatic” Philadelphia Phillies
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52. “Wild Wing” Anaheim Mighty Ducks
Great Mascot Challenge!™ Answer Key
Mascot #4
“Wild Wing” Anaheim Mighty Ducks
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53. “Rocky the Mountain Lion” Denver Nuggets
Great Mascot Challenge!™ Answer Key
Mascot #5
“Rocky the Mountain Lion” Denver Nuggets
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54. “Bucky Badger” University of Wisconsin
Great Mascot Challenge!™ Answer Key
Mascot #6
“Bucky Badger” University of Wisconsin
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55. “Iceburgh” Pittsburgh Penguins
Great Mascot Challenge!™ Answer Key
Mascot #7
“Iceburgh” Pittsburgh Penguins
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56. “Blitz” Seattle Seahawks
Great Mascot Challenge!™ Answer Key
Mascot #8
“Blitz” Seattle Seahawks
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57. “Big Al” University of Alabama
Great Mascot Challenge!™ Answer Key
Mascot #9
“Big Al” University of Alabama
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58. “Crunch” Minnesota Timberwolves
Great Mascot Challenge!™ Answer Key
Mascot #10
“Crunch” Minnesota Timberwolves
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59. “Rapidman” Colorado Rapids
Great Mascot Challenge!™ Answer Key
Mascot #11
“Rapidman” Colorado Rapids
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60. “Captain Fear” Tampa Bay Buccaneers
Great Mascot Challenge!™ Answer Key
Mascot #12
“Captain Fear” Tampa Bay Buccaneers
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61. “Bernie Brewer” Milwaukee Brewers
Great Mascot Challenge!™ Answer Key
Mascot #13
“Bernie Brewer” Milwaukee Brewers
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62. “Monte” University of Montana
Great Mascot Challenge!™ Answer Key
Mascot #14
“Monte” University of Montana
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63. “Benny the Bull” Chicago Bulls
Great Mascot Challenge!™ Answer Key
Mascot #15
“Benny the Bull” Chicago Bulls
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64. “Harry the Husky” University of Washington
Great Mascot Challenge!™ Answer Key
Mascot #16
“Harry the Husky” University of Washington
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65. “NJ Devil” New Jersey Devils
Great Mascot Challenge!™ Answer Key
Mascot #17
“NJ Devil” New Jersey Devils
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66. “Billy the Marlin” Florida Marlins
Great Mascot Challenge!™ Answer Key
Mascot #18
“Billy the Marlin” Florida Marlins
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67. “Stanford Tree” Stanford University
Great Mascot Challenge!™ Answer Key
Mascot #19
“Stanford Tree” Stanford University
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68. “Smokey” University of Tennessee
Great Mascot Challenge!™ Answer Key
Mascot #20
“Smokey” University of Tennessee
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69. “Sparty the Spartan ” Michigan State University
Great Mascot Challenge!™ Answer Key
Mascot #21
“Sparty the Spartan ” Michigan State University
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70. “Squatch” Seattle Sonics
Great Mascot Challenge!™ Answer Key
Mascot #22
“Squatch” Seattle Sonics
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71. “The Duck” University of Oregon
Great Mascot Challenge!™ Answer Key
Mascot #23
“The Duck” University of Oregon
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72. “Buzz” Georgia Tech University
Great Mascot Challenge!™ Answer Key
Mascot #24
“Buzz” Georgia Tech University
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73. “K.C. Wolf” Kansas City Chiefs
Great Mascot Challenge!™ Answer Key
Mascot #25
“K.C. Wolf” Kansas City Chiefs
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74. “Who Dey” Cincinnati Bengals
Great Mascot Challenge!™ Answer Key
Mascot #26
“Who Dey” Cincinnati Bengals
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75. “Aubie” Auburn University
Great Mascot Challenge!™ Answer Key
Mascot #27
“Aubie” Auburn University
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76. “D. Baxter” Arizona Diamondbacks
Great Mascot Challenge!™ Answer Key
Mascot #28
“D. Baxter” Arizona Diamondbacks
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77. “Cocky” University of South Carolina
Great Mascot Challenge!™ Answer Key
Mascot #29
“Cocky” University of South Carolina
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78. “Slapshot” Washington Capitals
Great Mascot Challenge!™ Answer Key
Mascot #30
“Slapshot” Washington Capitals
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79. The Great Mascot Challenge™
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