1. STAND OUT FROM THE CROWD!
Branding Concepts
STAND OUT FROM THE CROWD!
Matthew Poling
Executive Chef
Weld County School District 6
Greeley, Colorado

2. What Is Branding?
The process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers

3. Why Brand Yourselves? People depend on visual cues
Recognition helps build loyalty
Employs a “message”
Easier to market and advertise
Higher perceived value

4. “A brand is a promise”
-Forbes Magazine

6. Coca-Cola
Kellogg's
Adidas
Fruit of the Loom
Doritos
Pepsi
Mercedes
Ferrari
Nike
Downy

7. LOGOS-

9. Cross-Branding

10. Who Is Your Audience? We are marketing to kids and parents alike!
Playful fonts
Bright colors
Appealing images
Shapes

11. What’s In A Shape?
Rectangles/Squares represent stability, trust, order
Triangles-Symbolize learning, growth, and change
Circles-Symbolize inclusion and community

12. What’s In A Shape?
50% of the world’s most admired companies have rectangular logos
22% have squares
20% have circles
-Impactbnd.com

13. The Other 8% have this…?

14. Marketing Getting The Word Out Local Newspaper Radio School Newspaper?
Posters, Banners, Etc.
Social Media!

15. Social Media Snapchat Facebook Instagram Twitter Pinterest Tumblr
WhatsApp

16. Stats

17. Where Do I Start? Start Small Delegate Strategically R & D
(Rip-off and Duplicate)
Go Big!

18. The Competition…
According to a comprehensive review by the National Academies’ Institute of Medicine, television food advertising affects children’s food choices, food purchase requests, diets, and health.
Labeling and signage on school campuses affect students’ food selections at school.
The majority of public school students are exposed to some form of food and beverage marketing at school; in 2012, 70% of elementary and middle school students and 90% of high school students attended schools with food marketing.
In 2009, food companies spent $150 million marketing to children in school.

19. The Competition…
Keep an eye out for the parent companies behind “healthy” foods being advertised and sold in your cafeterias
Create and enforce BOE-backed wellness policies

20. QUESTIONS?

21. Matthew Poling
Executive Chef
Weld County School District 6
Greeley, CO
@D6Schoollunch
Facebook.com/d6nutritionservices
Instagram.com/d6schoollunch
Pinterest.com/schoolfood0041
@chefmattk12
Facebook.com/chefmattschoolchef