2. TREE TYPE FRUIT BRANCHES TRUNK ROOTS Geography or issue
Success measures
BRANCHES
Steps for success
TRUNK
Key decision makers
ROOTS
Mutual self-interest

3. TREE TYPE INSERT TEXT HERE The first step in your Power analysis is to
Identify your tree type.
TREE TYPE
This represents the
Specific focus
Influencing work.

4. The fruit is what the tree produces, it represents
The outcomes you want – the fruit of the labour.
So what are you trying to achieve through your
Influencing work? That might be a particular policy
Outcome, investment for specific purpose or
Strengthening relationships in a tangible way.
The more specific you can be the better.
These should be smart objectives.
SPECIFIC
MEASURABLE
ASSIGNABLE
REALISTIC
TIME RELATED

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10. WHO ARE YOU TRYING TO INFLUENCE?
Example for national government
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The concentric circles represent the
relationships that, together, make up the
focus of your influencing work.
Those at the centre are the most powerful,
becoming increasingly less influential as
you move towards the bark.

11. The roots keep the tree standing
– they represent what holds all
The relationships in place.
Why do they need you and why do you need them? For example, it could be that they
have control over investment but need you
to deliver their building programme.

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The branches link the tree
to its fruity – they
represent the actions that
will help you achieve the
outcomes you want.
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The branches link the tree
to its fruity – they
represent the actions that
will help you achieve the
outcomes you want.
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The branches link the tree
to its fruity – they
represent the actions that
will help you achieve the
outcomes you want.
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