1. Online Membership
2017 Mid-Year Update

2. Current Pilot States Update
3+ months
August 10th – Alberta, Maryland, New Mexico
1 month
October 16th – Arizona and Connecticut
October 18th – D.C. and Florida
Statistical Review of Membership Growth
Online Membership Pilot

3. Online Membership Pilot
What We’re Learning
Best practices for online recruitment
Targeting a Catholic audience through online media
Key messages that resonate with our audience
Needs and wants of our members
More effective communication with members
Online Membership Pilot

4. S.M.A.R.T. Fraternal Planning – Notes Pages
June 3, 2017
“Our goal is to introduce substantial numbers of younger men into the activities of our Order in a way that will strengthen the benefits of our local councils.
Our goal is to recruit large numbers of young men who will form a large membership pool in each state that can be linked with local councils.
To do this we have concluded it is necessary to recruit younger members through the communication channels that they use and rely upon.”
- Carl Anderson, Supreme Knight
This quote from our supreme knight, Carl Anderson speaks to our faith and mission.
Online Membership Pilot
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5. Online Membership Pilot
Why Online Membership?
New channels for membership recruitment
Eligible men who otherwise have not been invited to join
A continuous offer of membership
Modern communications and messaging
Streamlined process for prospects and councils
Online Membership Pilot

6. What is Online Membership?
S.M.A.R.T. Fraternal Planning – Notes Pages
June 3, 2017
What is Online Membership?
A new way to join the Knights of Columbus online
A new and predominately digital membership experience
A Fraternal Program
in Alberta, Arizona, Connecticut, Florida, Maryland, New Mexico and Washington D.C.
Online Membership Pilot
Knights of Columbus © Copyright All Rights Reserved.

7. What Online Membership does not do
Does not change the requirements for membership.
Does not create a new class or type of member.
Does not eliminate degrees.
Does not eliminate councils.
Does not eliminate dues.
Online Membership Pilot

8. S.M.A.R.T. Fraternal Planning – Notes Pages
June 3, 2017
Who is an Online Member?
A practical Catholic male above the age of 18.
A dues-paying member of a division of the state council.
Eligible for fraternal insurance benefits
Receives Columbia magazine
Access to Online membership portal – Knights.net
May attend select local council and state council events
Eligible to purchase insurance.
Recipient of the accidental death benefit (age restrictions apply).
Eligible for our family fraternal benefit program.
Recipient of Columbia magazine.
Owner of a distinct Knights of Columbus membership card.
Entitled to attend select local council and state council events
Online Membership Pilot
Knights of Columbus © Copyright All Rights Reserved.

9. Online Membership and Councils
Online members belong to state divisions
Under the jurisdiction of the state council
Online members can convert to local council membership
Councils (and jurisdictions) receive membership credit when an online member converts to a local council.
Dues Adjustments will be processed by Council Accounts
States and councils are notified through reports and when a member expresses interest in joining locally.
Online Membership Pilot

10. What’s Next For Online Membership?
New states to be added in early 2018
New enhancements for registration and council transfer process – through Officers Online!
Trainings for State Councils, Officers and Agents
Full rollout – timing being studied and considered
Online Membership Pilot