1. Marketing encompasses a range of activities
Marketing is the wide range of activities involved in identifying and meeting the needs of your customers, and attracting new customers, to get sales and profit in return.

2. The Four Ps are one way to think about marketing
Advertising and public relations are part of promotion.
Marketing
Product
Pricing
Promotion
Place
Advertising
Public
Relations

3. Today, many marketers add three more Ps
Why do you think modern-day marketing needs Seven Ps instead of the original Four Ps?

4. Marketing should be part of developing a new product
Without marketing, a potential customer will never find out about your product or, worse yet, your product might wind up to be something nobody wants to buy.
Why do you think it’s important to think about marketing when you first invent a product?

5. Advertising is any paid-for mass communication activity
This billboard is an example of advertising.
What are the advantages of using this sign to advertise a sale?

6. Public relations is the creation of good publicity in the media
“Mayor Cuts Ribbon at New Hotel”
“Local Restaurant Owner Speaks at Luncheon on Women in Business”
“Winning Baseball Team Sponsored by Travel Agency”
All of these headlines are examples of public relations.
How do you think these stories might help their businesses?

7. Strategy lies behind successful marketing
Why would creating a strategy be important in marketing a product?

8. The strategy includes a plan to meet marketing goals

9. Your marketing philosophy guides your plan