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Business Growth and Expansion
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FYI U.S.-based multinational companies do not establish most of their manufacturing affiliates in low-wage countries. In 1996, 87 percent of U.S. multinational affiliates’ employment was reported in relatively high-wage countries, primarily in Europe.
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I. Growth Through Reinvestment
A. Business revenue can be used to invest in factories, machinery, or new technologies.
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B. Before reinvesting, a business must estimate its cash flow
B. Before reinvesting, a business must estimate its cash flow. The business first records its total sales and then subtracts all expenses, taxes, and depreciation. The result is the business’s net income.
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C. Depreciation is added back to net income to get cash flow, or the bottom line—the real measure of business profit.
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Question What do you predict may happen when a business has little or no cash flow? without additional machinery and newer technologies, the business will eventually lose business to its competitors.
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II. Growth Through Mergers
When firms merge, one gives up its separate legal identity.
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Reasons for merging grow faster become more efficient
Acquire or deliver a better product eliminate a rival or change its image
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A horizontal merger is the joining of firms that make the same product.
A vertical merger is the joining of firms involved in different stages of manufacturing or marketing.
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A conglomerate is composed of four or more businesses, each making unrelated
products, none of which is responsible for a majority of its sales.
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A multinational is a corporation with manufacturing and service operations in several countries, which are subjected to each nation’s business regulations.
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