1. Taylor Imran Jack Nasir Lidia Joe Harry Trish Radu Asil Ria
Brijesh
17/11/2018
Charlotte
Shuyeb
Nasir
Lidia
Joe
Bonnie-Marie
Jahangir
Mason
Anthony
Harry
Rabbab
Maruf
Balween
Trish
Bareera
Rahat
Radu
Shamar
Aadhithya
UPDATE THIS
Bareera
Asil
Aditya
Ria
TEACHERS DESK
Nice
Yassir
Door
IT03
Board

2. 1.1.2 Understanding customer needs
17/11/2018
GCSE Business
1.1.2 Understanding customer needs

3. Start of lesson drills Planner on the desk Pen/stationary available
17/11/2018
Start of lesson drills
Planner on the desk
Pen/stationary available
Exercise book on the desk
Homework out
Date and title copied from the board
Qualitative and quantitative research
Ready to learn
Reminder

4. 17/11/2018
Expectations
Be in the right place, at the right time doing the right thing:
Be respectful of others and allow them to learn
Complete all homework tasks set and come to me if you have any problems completing it
Respect all school equipment
Bring the correct equipment (pens, books etc.) to our class
Act as respectable young adults like business individuals
Reminder

5. Understanding customer needs
17/11/2018
Understanding customer needs
By end of the lesson, you should be able to:
Describe the difference between Qualitative and Quantitative research
Explain the purpose of market research
Use your market research knowledge to complete a case study

6. Quantitative and Qualitative Information:
17/11/2018
Quantitative and Qualitative Information:
Quantitative – based on numbers – “49% of young people in England are likely to enter higher education, according to the latest official estimates” – doesn’t tell you why, when, how
Qualitative – more detail – tells you why, when and how!

7. What is the purpose of market research?
17/11/2018
What is the purpose of market research?

8. Think, pair, share 8 minutes Think and write down the following:
17/11/2018
Think, pair, share
Think and write down the following:
What are the advantages of market research?
What are the disadvantages of market research?
Then, when I tell you, discuss in pairs
8 minutes

9. What are the advantages of market research?
17/11/2018
What are the advantages of market research?
Helps focus attention on objectives
Aids forecasting, planning and strategic development
May help to reduce risk of new product development
Communicates image, vision, etc.
Globalisation makes market information valuable (HSBC adverts!!)

10. What are the disadvantages?
17/11/2018
What are the disadvantages?
Information only as good as the methodology used
Can be inaccurate or unreliable
Results may not be what the business wants to hear!
May stifle initiative and ‘gut feeling’
Always a problem that we may never know enough to be sure!

11. 17/11/2018
Case Study

12. 17/11/2018

13. 17/11/2018
Homework
None today. The main homework will be set weekly on a Wednesday