1. EXTERNAL ENVIRONMENT INDUSTRY, MARKETS COMPETITION ECONOMY
LEGAL, POLITICAL, SOCIAL

2. INDUSTRY, MARKETS CUSTOMER/CONSUMER BUYER WHO WHERE (AREA, COUNTRY)
WANTS, NEEDS
BUYING BEHAVIOR
BUYER
POWER
RELATIONSHIPS/ALLIANCES

3. INDUSTRY, MARKETS (CONT’D)
MARKET SIZE, TRENDS
SUBSTITUTES
DISTRIBUTION SYSTEM
STAGE, PRODUCT LIFE CYCLE

4. INDUSTRY, MARKETS (CONT’D)
STAGE, INDUSTRY LIFE CYCLE
TECHNOLOGY AS THE PRODUCT
SUPPLIERS
POWER
RELATIONSHIPS/ALLIANCES

5. COMPETITION NATURE OF WHO, WHERE STRATEGY ADVANTAGES - SUSTAINABLE
DISADVANTAGES

6. COMPETITION (CONT’D)
RIVALRY
ENTRANTS, EXITS
SUBSTITUTES

7. LEGAL, POLITICAL, SOCIAL
LAWS, REGULATIONS
VARY BY MARKET
VARY BY COUNTRY
ETHICS
TRENDS
IMPORT/EXPORT LAWS

8. ECONOMY EFFECTS ON DEMAND EXCHANGE RATES EMPLOYMENT RATES INFLATION
STABILITY

9. KEY SUCCESS FACTORS “ABSOLUTE” REQUIREMENTS Airlines: low unit cost
Air delivery: worldwide dist.

10. INTERNAL ENVIRONMENT ADV., DIS., STRATEGIES
MARKETING
MANUFACTURING
ORGANIZATION DESIGN

11. INTERNAL ENVIRONMENT ADV., DIS., STRATEGIES
INFORMATION
FINANCE
HUMAN RESOURCES

12. INTERNAL ENVIRONMENT ADV., DIS., STRATEGIES
CONTROL
CULTURE
STRATEGY/ PLANNING

13. MATCHING ANALYSIS (RELATIONSHIPS AMONG)
OVERALL DIRECTION
INTERNAL SYSTEMS
EXTERNAL TRENDS

14. FORMULATE STRATEGY MISSION/DIRECTION GOALS STRATEGIC PLANS TACTICS OK
FINE TUNE
CHANGE
GOALS
STRATEGIC PLANS
TACTICS