1. Celebrating “Aajeevika evam Kaushal Vikas Mela” May 5, 2018
A Joint Initiative Of
Ministry of Rural Development,
Ministry of Skills Development and Entrepreneurship
&
Other Central Ministries

2. The Mela will be celebrated in 4000 + locations
National Level: New Delhi
State and Union Territory Levels: 30 locations (except in Karnataka and West Bengal, where State / Panchayat elections are due)
Intensive Blocks of DAY-NRLM:
Overall Objective:
Motivate the poorest of women, youth and their families, and create an atmosphere of enthusiasm
Share success stories of best performers (SHG women, beneficiaries of Skills Development)
Award best performers (women’s collectives, PIAs, bankers)
Generate awareness amongst women, youth and their families about different Government Schemes
Plan for saturation of Government Programmes, especially amongst the poorest and marginalized
Honourable PM’s address to be simultaneously broadcast to all locations

3. National Level Event Vigyan Bhavan
1200 participants: SHG Women, DDU-GKY and Ministry of Skills beneficiaries, bankers, civil society, media
Plan:
Presentation of work by grassroots women workers from across India
Standees (DAY-NRLM, DDU-GKY, Skills); TV Screens in Exhibition
Award best performers: women’s collectives, Bankers, RSETIs, States
E – Launch of Milk Producer Companies, 11 RSETI Buildings, ~ 50 PM Kaushal Kendra Centres
Release of Publications: DAY-NRLM, RSETIs

4. State Level Events (except in Karnataka and West Bengal)
Panel Discussions, organized by State Rural Livelihood Missions
Estimated 1000 persons to attend each event: Women’s collectives, relevant Ministries, bankers, PIAs, Media, Civil Society,
Chief Guests: to be decided by the States
Indicative Plan to be finalised by the States
Sharing of success stories by women and youth
Share programme and salient work done by DAY-NRLM, DDU-GKY and Ministry of Skills
Job Offer Letters, Kaushal Punji, RSETI Bazaars
Panel Discussion on role of SHG Women and Youth in rural development
Cultural Shows
Awards to best performers

5. Information Arrangements at State Level
Dais with backdrop highlighting the Mela
IEC Arrangements:
Before the event:
Newspaper Ads,
Jingles on the Radio,
Messaging through Community Radio
During the event:
Screening of Films,
Display of Flex Boards detailing Government Programmes to promote livelihoods
Honourable PM’s address to be simultaneously broadcast to all locations
Arrangements to be made for broadcasting of live video stream

6. 4000+ Blocks across India (except in Karnataka and West Bengal)
A day of celebration of livelihoods, skills development, women’s empowerment; and of work to be done
Organized by MoRD in coordination with M/o Skills Development and Entrepreneurship, M/o Textiles, Ministry of MSME
An estimated 2500 persons per Block: women’s collectives, panchayats, local political and administrative leadership, bankers, government departments, civil society, beneficiaries and prospective candidates of DDU-GKY, RSETIs and PMKVY
Indicative Agenda: to be decided by the States
Cultural shows: the evening before and on the day of the Mela
Sharing of success stories by women’s collectives
Kaushal Panjis, Job Offer Letters, Certificates
Distribution of Revolving Fund / Community Investment Fund
Awards to best performers
Presentation and discussions on Government programmes: especially on the livelihoods initiatives of DAY-NRLM, DDU-GKY, Ministry of Skills, and the Departments of Agriculture, Animal Husbandry, Textiles, MSME
Credit Camps
Employment Camps: by MSDE
Screening of Films

7. Information Arrangements at Block Level
Dais with backdrop highlighting the Mela
IEC Arrangements:
Before the event:
Newspaper Ads,
Jingles on the Radio,
Messaging through Community Radio
During the event:
Screening of Films,
Display of Flex Boards detailing Government Programmes to promote livelihoods
Flyers for distribution
Honourable PM’s address to be simultaneously broadcast to all locations
Arrangements to be made for broadcasting of live video stream

8. Information for planning and reporting progress
LOCATIONS:
State Capital, Names of Blocks (include name of District)
Numbers of Participants, by Type of Participants
Agenda for the Events at State and Block Levels
IEC Materials to be displayed; films to be screened
Key Photographs of the Events
Key Media Articles of the Events