1. Interface Design Document: Step 2

2. Competitor Analysis

3. Who are my competitors? Pittsburgh smart phone repair store (local)
Smart phone repair store chain (National)
Smart phone repair store chain (Global)

4. Dr.iPhoneFix Pittsburgh Local/Regional

5. Repair Express National

6. Apple Support Global

7. iCracked National

8. UBREAKIFIX National

9. Batteries + Bulbs Local

10. Common trends in navigation
Home Page
Option to sign in
Location/hours page
“Your Cart button”
Important Content enlarged
Support page
Repair button
Product Selection page
Less common trends:
Some websites lead the user down a path (Repair Express)
While others leave the option up to the user to explore the page as they see fit (Apple Repair)

11. Common Trends in style Unique Trends
Generally 1 large photo at top of screen
Company Logo is at top of screen, or enlarged somewhere on the page.
Some form of a navigation bar at top.
Distinct, large, photo in background or at top of page.
Unique Trends
Item selection on home page, process follows.
Series of cards with products on them, viewed as largest picture or main content on home page.

12. Who is viewing my website?
Site Audience
Who is viewing my website?

13. My Website’s Audience
Smart Phone appeals to anyone with a smart phone.
A person typically between the age of 16-35
People who use the internet as a resource
People who break their devices often
People who are looking for a cheaper alternative
People looking for phone repair in their area (local)

14. The typical audience member
A male or female living in the area, in Pittsburgh.
A male or female who has a problem with their device that they can’t fix themselves
Someone who is typically between the age of 16 and 35
Older people are less careless with their phone
Older people don’t carry their devices to as many places
Age group is most viable for broken phones

15. Audience’s Goals
The main goal is for the audience to schedule their device to be repaired via the internet or app store.
They might also:
Explore to find store locations
Explore for location hours
Try to get to know the company better
Find contact info to ask more questions
Explore to find which options are available for phone repair

16. Audience Persona #1
Steph is a 19 year old college student at Duquesne University. She uses her phone for almost everything, and is contently in contact with her friends. One night over the weekend when she was at a party, she dropped her phone and the screen cracked. She thought it wasn’t a big deal but as she attempted to use the phone after this, there were many features that she couldn’t use because of her damaged screen. She decides to get it fixed. Upon researching the web, she finds Kaz Smartphone repair and is impressed with their prices. After seeing that their was a location near her, she decides to schedule and appointment.

17. Audience Persona #2
Dave is 31 years of age and has a full time job at PNC bank as a finance manager. He works 9-5, Monday through Friday. Over the weekend when doing his wash he realizes his phone was in the pocket of the pants he had been wearing that were now in the wash. After recovering the phone and leaving it in rice, he still has no luck of turning it on. He find Kaz Smartphone repair and decides to give it a whirl. Once on the website he finds that they fix water damaged phones, which is something apple doesn’t cover on their warranty. Dave schedules an appointment for Monday.

18. Audience’s tasks on Website
They will navigate from the homepage to do a number of things:
Go to devices to select which device needs repair
Enter information about the problem with their phone
Checkout and schedule an appointment to have device fixed
Find store hours and location
Contact store for additional questions

19. Audience language
Of the tech age, need to be able to communicate over the web
Ranging, but dominantly English and Spanish.
Younger, more digital language

20. What is this website accomplishing?
Website’s Goals
What is this website accomplishing?

21. Main Goals
Provide a comfortable online platform for customers to schedule for their phone to be fixed online.
This Includes:
Make a clean, precise, process for scheduling an appointment that is easy for customers to follow
Make store hours and location easily available
Make the customers options known and make it easy for them to pick from
Leave valid site information for customers to follow

22. Content Categories

23. Content Home Repair your device Store Locations/Hours
Option to sign in
Repair your device
Select Device
Select Repair option
Store Locations/Hours
Contact Us
About the company
Contact page
Schedule appointment