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Introduction to New Product Development (Evaluation)

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1 Introduction to New Product Development (Evaluation)
Tech 190A Week 12 Lecture Introduction to New Product Development (Evaluation)

2 Evaluation: Checks the design against the original specifications
Often requires construction of a prototype to test for conformance Often employs rapid prototyping technique

3 Questions in Prototype Evaluation:
Is this what we designed? Does it meet specifications? Does it work? Is the customer satisfied? Does it meet all our expectations?

4 Chapter 13: Knowledge Management as Intelligence Amplification for Breakthrough Innovations
Knowledge management (KM) has its origin in information technology. Business decisions involve information and knowledge, not merely data. Traditional knowledge management came to be viewed as a function of dealing with acquisition, utilization, and dissemination of knowledge. However, the “fussy front end of innovation” cannot benefit from the traditional KM.

5 Chapter 13: Knowledge Management as Intelligence Amplification for Breakthrough Innovations
One of the ways companies use to introduce breakthrough innovations is to engage customers directly to understand a deep-seated problem, find solutions, develop new products and services, and get to the market in time. Another approach is based on identifying applications for advanced emerging technologies that enable new solutions to interesting problem.

6 Chapter 13: Knowledge Management as Intelligence Amplification for Breakthrough Innovations
Three strategies required for breakthrough innovations are: Discovery Incubation Acceleration

7 Chapter 13: Knowledge Management as Intelligence Amplification for Breakthrough Innovations
Knowledge management tools for intelligent leveraging: Codification and dissemination of explicit data or data that can be digitized Transfer of tacit data Tools to identify individuals with knowledge

8 Chapter 13: Knowledge Management as Intelligence Amplification for Breakthrough Innovations
Five key functions that are part of knowledge amplification Information arbitrage Customer engagement Visualization Fail fast Application migration

9 Chapter 13: Knowledge Management as Intelligence Amplification for Breakthrough Innovations
Knowledge management and selected tools for breakthrough innovation Idea jams Technology translation tables Technology market mind maps Incubation Customer immersion labs including visual and interactive simulation Rapid prototyping Acceleration Usage sensors

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