1. Marketing Catholic Schools
The 7 “I” Approach
Marketing Catholic Schools

2. Recognize the Pillars of Greatness
Vision
Leadership
Quality
Creativity
Communication

3. The 7 “I” Approach Implement Invest Identify Improve Inform Invite
Involve

4. Identify What are your needs? Who is your audience?
What are your assets?
What do you want to accomplish?

5. Inform About your existence About your needs About your program
Keep the info flowing

6. Invite Invite people to be involved Invite them to invest
Invite them into the mission
Use focus groups

7. Involve Utilize volunteers Know what appeals Listen, listen, listen
Have many input groups

8. Implement
Use suggestions
“Dig the hole”
Use what you have learned

9. Invest
In human capital
Have a budget
Take time
Be a model

10. Improve Don’t rest on your laurels
Use synergy; be sure you’re in the right forest
Learn from your mistakes or those of others

11. Try this... Who are your internal publics?
Who are your external publics?
What would you say about your school?
What makes it unique?
Why would I want to invest?

12. Finally…Know the Rules
The best way to get money is to ask for it;
People give to people, not to causes;
Only those who have committed are qualified to ask those who have not;

13. More rules... 90% of your money will come from 10% of your prospects;
The best givers have given;
The gift is the beginning of the relationship, not the end;

14. Even MORE rules... Be sure to keep careful financial records;
Be sure to recognize benefactors;
Be suspicious about fundraising rules.

15. A hand not extended in giving is in no position to receive.
REMEMBER:
A hand not extended in giving is in no position to receive.