1. Recruiting a Generation of
Remaining Relevant:
Recruiting a Generation of
Service Leaders
Patrick Ibarra, The Mejorando Group

2. “Growth and Comfort Don’t
Co-Exist” 2

3. Today’s Presenter Patrick Ibarra Founder of the Mejorando Group
(925)

4. “Every organization is perfectly designed to achieve the results it gets.”

5. Future Factors VUCA Civic Activism & Politics Cultural Economy
Environmental
VUCA
Technology
Legal & Legislative
Demographics

6. Stop tightening your belts and instead, change your pants!

7. Four-Part Cycle
Outer-Driven
Awakening
Inner-Driven
Crisis
Era

8. “Every generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.”
- George Orwell 8

9. Generations Hero – Civic Artist- Adaptive Prophet - Idealist
Nomad - Reactive
Generations

10. Generations “Bear any burden, pay any price” Hero – Civic 1901 - 1924
Greatest Generation
Seven Presidents from this group
Confident and rational problem solvers
The American Dream
Walt Disney
Walter Cronkite
Bob Hope
Lindbergh transatlantic flight
Pearl Harbor
Apollo 11 puts man on the moon
“Bear any burden, pay any price”

11. Generations Artist-Adaptive 1925 - 1942
Silent Generation
Produced 0 Presidents
T. Boone Pickens
Martin Luther King Jr.
Neil Armstrong
Sandra Day O’Connor
Elvis Presley
Gloria Steinem
Sports Dynasties – Yankees, Packers and Celtics
Assassinations
Watergate
“No leaders, no program, no sense of our own power, and
no culture exclusively our own.“ 11

12. Generations “Don’t trust anyone over 30.” Prophet -Idealist
Generations
Baby Boomers
Produced 3 Presidents – Clinton, Bush and Trump
Joe Namath
Oprah Winfrey
Steve Jobs
Bill Gates
Bruce Springsteen
Woodstock
Vietnam
Free Speech Movement
“Don’t trust anyone over 30.” 12

13. Generations “Why 1984 Won't Be Like 1984" Nomad - Reactive 1961 - 1981
Referred to as the 13th or X Generation
Produced one President so far – Obama
Michael Jordan
Elon Musk
Larry Page and Sergey Brin
Sheryl Sandberg
Michelle Obama
End of the cold war
AIDS epidemic
Internet
“Why 1984 Won't Be Like 1984" 13

14. Generations “There’s an app for that" Hero – Civic 1982-1998
Referred to as the Millennial or Trophy Generation
Outnumber baby boomers in the workplace 76 million to 75 million. Millennials comprise 1/3 of the current workforce at 53.5 million and by 2025 they will make-up 75% of the workforce.
Mark Zuckerberg
Beyonce
David Karp
9/11
Great Recession
Group learning and socializing
Social Media
“There’s an app for that" 14

15. Generations Empowering Focus is on outer-world
Hero – Civic
Generations
Empowering
Focus is on outer-world
Young adulthood is about building
Enter leadership roles with vigor
Band together at a historic moment
Selfless, rational and competent
Community, affluence and technology 15

16. Lather,
Rinse,
Repeat

17. Eight Millennial Norms
Freedom
Of Choice
Customization
Scrutiny
Integrity
Eight Millennial Norms
Collaboration
Entertainment
Speed
Innovation

18. Adventurers
Wanted!

19. Design organization around the 8 norms
Next Steps…
Rebrand
Design organization around the 8 norms
Make it Tech-Forward
Strategies
Make it
Matter
Make it Social
Make it
Engaging
Make it Easy to Use

20. “The Best Opportunities are visible,
not seen”

21. Thank
You! 21