1. — Market Insights and Student Recruitment Update Mark Scherian Manager, Student Recruitment

2. Market Insights

3. Domestic Australian Market 2007-2015
Commencing Domestic HE students in Australia
by study level (‘000)
Domestic Commencing enrolments increased markedly from but since 2012 this has slowed as demand from those without university places is met
** Important** 2015 commencing student numbers are affected by a change in the Western Australian school starting age in 2002, which means that the 2014 Year 12 class was much less than its usual size (-5% compared to +1% in all other states)
% Change YOY
HDR PG UG
Enabling
+29.3%
9.7%
450
10%
+3.4%
400 9
7.4% 8
350 93 7
300 6
250 5 71
200 4
150
276 3 2
100
187
0.8% 1 50 -1
2007
2008
2009
2010
2011
2012
2013
2014
2015
1st half 20161st half 2016
Dept. of Education

4. Commencing Domestic HE students in Victoria
Victorian Market
Commencing Domestic HE students in Victoria
by study level (‘000)
% Change YOY
HDR PG UG
Enabling
Victorian Commencing enrolments have followed a similar trend to the rest of Australia
10.8%
100
+3.3% 11 90
+33.2% 10 9 80 25 8 70
9.7% 7 60 6 50 18 5 40 4 67 30 3 20 41 2 10 1
2007
2008
2009
2010
2011
2012
2013
2014
2015

5. Field of Education Shifts 2014 – 2016

6. Double digit domestic growth rates are done
Rates of Domestic commencing university enrolments are currently growing below population growth, likely to settle around this rate in future years
Victorian secondary school enrolment (FTE) outlook
+1.1%
2016 Actuals
2017 Estimate
2018 Estimate
2019 Estimate
68,413
67,472
68,892
66,548
68,281
69,719
68,445
67,813
69,579
71,043
66,917
67,487
66,863
68,605
70,049
60,014
60,627
61,143
60,578
62,156
63,464
2020 Estimate
2021 Estimate
Year 7
Year 8
Year 9
Year 10
Year 11
Year 12
Based on 2016 Victorian HE participation rates it is estimated that Domestic Student numbers will increase by 6000 or 1.6% between All migratory and economic factors remaining stable
Estimated growth for student numbers (‘000) in Greater Melbourne Age bands 20-44
+1.6%
+1.4%
+1.4%
+1.2%
350
325
331
335
340
344
300
250
167
163
164
165
166
200
20 to 24
150
100
107
111
114
117
120
25 to 34 50 55 56 57 57
35 to 44 55
2017
2018
2019
2020
2021

7. The Future
Continued demand from China and India, although China may slow
Some growth from Indonesia, but not to Australia
Declines in some mid-tier markets including Singapore and Hong Kong
Potential loss of market share by the USA and UK due to Brexit and President Trump
Canada to expand
Expansion of other country competitors: China, Malaysia, Japan, Russia, France and Germany
Projected demand for HE,

8. RMIT Insights

9. Where our students study
RMIT students by campus 2015
58,825
Bundoora
Brunswick
In 2015, over 70% of RMIT students undertook their programs in Melbourne
City
Melbourne
Singapore
Vietnam
Off campus
Hong Kong
Shanghai
Study Abroad
indonesia
Hanoi
Saigon
6,069
Headcount
Melbourne
Singapore
Vietnam
Off-campus & onlineOff-campus & online
Hong Kong
Shanghai
Study Abroad
Indonesia
2017 RMIT Career Advisers' Seminar

10. ATAR
The ATAR distribution of RMIT commencing students who accepted their offer has not changed substantially since 2010
Slightly more students had an ATAR between and slightly less had an ATAR between 60-70
The VTAC ATAR distribution follows a similar trend
Approximately 70% of RMIT enrolled students have an ATAR of 80 or below compared to 60% of the VTAC market
RMIT enrolled student ATAR distribution
VTAC enrolled student ATAR distribution
3.2%
3.2%
2010
2011
2012
2013
2014
2015
2010
2011
2012
2013
2014
2015
2017 RMIT Career Advisers' Seminar

11. What they study 60% of total RMIT students are undergraduates
35% of students study a program in the management and commerce field
Associate degrees are growing the fastest of all study levels
(by headcount)
RMIT students by study level
VCE/VCAL
Cert I & II
Non-Award
2013
2014
2015
Cert I & II
0.4%
VCE/VCAL 1%
Non-Award 2%
PG RSCH 3%
Associate Degree 4%
Cert III & IV 7%
Dip/Adv Dip
10%
PGRD CW
13%
UGRD
60%
PG RSCH
RMIT students by Study Level and Broad Field of education, 2015
Associate Degree
Cert III & IV
AQF 1-2
Dip/Adv Dip
AQF 3-4
AQF 5-6
RSCH
PGRD CW
PGRD
UGRD
UGRD
Total
Label
Agriculture, Environmental et alAgriculture, Environmental et alAgriculture, Environmental et al
Mixed Field ProgramsMixed Field Programs
Education
Natural and Physical SciencesNatural and Physical SciencesNatural and Physical Sciences
Information TechnologyInformation Technology
Health
Society and CultureSociety and Culture
Architecture and Building Architecture and Building 
Creative ArtsCreative Arts
Engineering 
Management and CommerceManagement and CommerceManagement and Commerce
2017 RMIT Career Advisers' Seminar

12. Student Recruitment Team

13. Student Recruitment Team
Melissa Robinson
Kate Tangas
Cody Moore
Georgie Abela
Annika Forstmanis
Georgia Rajic
Lauren Louey

14. The Team Mark Scherian Manager, Student Recruitment Melissa Robinson
Yarra Career Group
Melissa Robinson
Student Recruitment Officer
Waverley Careers Association, Maroondah Careers Group, Sunbury – Gisborne Careers Network, Moreland Darebin Careers Network, Peninsula Careers Education Association, Bendigo Region Careers Association, Albury Wodonga Career Advisers Association, Central Gippsland Career Advisers Group, Central Murray Career Group, North East Career Network, Shepparton and District Careers Association, Sunraysia Careers Association, Warrnambool and District Career Teachers Association, Wimmera and Southern Mallee Careers Group
Kate Tangas
Eastern Careers Network, WRICA, Geelong Career Teacher Association, Whittlesea Career Development Group, North West Career Group, Melton Careers and Pathways Network
Cody Moore
Ballarat Careers Education Network, Banyule Nillumbik Careers Group, Bayside Careers Group, Brimbank Careers and Pathways Network, Dandenong Valley Careers Education Association, Knox Careers Group
Georgie Abela