1. Targeting Advertisers
Make the Sale
American companies outspend all their counterparts worldwide on advertising. These costs include developing the advertising campaigns and then placing the ads in various mass media outlets.
Amy Hissom
Donner and Blitzen Advertising
11/15/2018

2. How Can We Recruit Clients?
Determine which companies spend the most money on Web-based advertising
Create several advertising plans to present to these businesses
Celebrities often promote products and services. Michael Jordan earned more than $30 million annually by endorsing products for General Motors, Nike, McDonalds, and other companies.
Donner and Blitzen Advertising
11/15/2018

3. Who Are Today’s Advertisers?
Donner and Blitzen Advertising
11/15/2018

4. What Steps Should We Take?
Target the following industries
Financial
Automotive
Computer
Develop specific marketing plans
Arrange on-site visits
The automotive industry is the largest advertiser. General Motors has spent more than $2.2 billion annually. Dell and Gateway are the largest catalog marketers.
11/15/2018
Donner and Blitzen Advertising