1. broADCAST COMMUNICATIONS
NETWORK STRUCTURE

2. New York, New York Houses all three major broadcast networks
Is the “corporate” or “business” headquarters of the networks
Why????

3. Centered in NY because…

4. Network Structure New York
Each network has its…
News and Sports Programming Centered in NY.
Soap Operas are also filmed here

5. Los Angeles, California

6. Los Angeles, California
Houses the “Entertainment Division”
Each city (NY and LA) runs as its own separate entity and has an executive in charge.
Current NBC head is Robert
Greenblatt.
CEO Jeff Zucker

7. Entertainment Division
Works as its own entity and department
Is in charge of all programming except for news and sports.

8. Entertainment Division (cont.)
The head of the Entertainment Division is responsible for the “vision” and direction of the network.