1. higher education service sector (UK, US & Australia)
Amirhossein mirsharifi
Dr. Karen Howells
Services marketing/ mark520

2. Education
In the context of education, the customer only buys access to education, or derives the learning benefit from the services provided.
Marketing of education is gaining momentum with the entry of private institutions, change in people's attitude towards education & the changing scope for the different courses being offered.

3. Education
Educational service providers, more than anything, need to be competitive.
If university focuses its marketing activities on the needs of practical implementation of gained knowledge, it is particularly important to develop requirements for the quality of educational services & technology to maintain the quality management system.

4. characteristics of educational services
Intangibility
Perishability (Production & consumption simultaneous activities)
Inseparability (a need for service provider to be present when the
service is to be performed & consumed)
Others (customer limitation, specialised & need based)

6. Top 20 Universities United Kingdom (Cambridge, Oxford, UCL)
United State (MIT, Stanford, Harvard)
Switzerland (ETH Zurich, EPFL)
Australia (The Australian National University)
Singapore (Nanyang technological Uni, NUS)
China (Tsinghua University)

7. Expenditure on higher education as a share of GDP in selected countries worldwide in 2013

8. important factors in education sector
Accreditation
Overall Cost
Academic Quality
Faculty
School Size
Physical location of campus
Jobs right out of school
Reputation of university

9. higher education in UK Over 100 universities
Length of Time (3 Years for Undergraduate)
Experience a whole world packed in one country
International recognition of degree
A UK degree opens the door to fantastic careers

10. higher education in UK
Help to prepare for university in the UK (with A level)
Improve English skills
Price of attending university is relatively small

12. higher education in US Undergraduate lasts 4 years
University costs are relatively high for students
Make friends from all corners of the world
Study at high-quality institutions 
English speaking country
High numbers of universities & programs

13. higher Education in Australia
Scholarship programs (Gov etc.)
Degree recognised worldwide
Job opportunities (strong economy & low
unemployment rates
English speaking environment
High Quality Education (over 22,000 courses)
Time value (Similar to UK)

14. Top 10 most expensive countries to study/ annual