1. BTEC Media Level 3 Extended Certificate
Induction
Year 13

2. Unit 1 Media Representations

3. Unit 1 Media Representations

4. Unit 1 Media Representations
Unit in brief
Learners will consider how different media representations are constructed by media producers to create meaning, messages and values.

5. In this unit, you will study a range of media from different sectors, such as music videos, short film extracts, animation, news programmes, websites, digital games and print adverts in order to explore how meaning, messages and values are constructed through formal and stylistic elements.

6. All media express messages through representations that shape perceptions and beliefs about what is valued and undervalued in society. Interrogating media representations through a critical framework will expose underlying values inherent in those representations and lead to an understanding of how audiences can resist preferred readings and negotiate their own meanings.

7. Why is important to do this?

8. Why is important to do this?

10. Huffington Post

11. Summary of assessment
This unit is assessed through an onscreen examination set and marked by Pearson.
The examination will last two hours and will consist of short and long-answer questions. It will be taken under supervised conditions. Learners will have access to the unseen media product(s) or extracts during the examination and will be able to engage with the material independently using the onscreen platform. Learners will use the platform to input their written responses.
It will take place in January of year 13.

12. B – Understanding Media Messages C – Stylistic Codes
Course Content
A – Media Messages
B – Understanding Media Messages
C – Stylistic Codes
D – Effects of Media Messages
For a more detailed outline of the content of this unit see the powerpoint presentation on the VLE titled Unit 1 Details

13. Let’s get started…..

14. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
What is the most obvious and common way in which people and places are represented in the media?
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

15. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
What is the most obvious and common way in which people and places are represented in the media?
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

16. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
What is the most obvious and common way in which people and places are represented in the media?
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’
Iconic image

17. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Where’s this?
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

18. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Where’s this?
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’
What does it suggest? (What’s the word?)

19. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
And this?
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

20. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
And this?
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’
Connotations?

21. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Who is this?
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

22. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Who is this?
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’
Connotations?

23. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
And this?
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

24. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
And this?
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’
Connotations?

25. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Representation
How people, places, issues and events are presented in different media texts in order to create meanings.
A key issue is that all media texts are constructed (made by producers for audiences).
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

26. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Reminder….
Course Content
A – Media Messages
B – Understanding Media Messages
C – Stylistic Codes
D – Effects of Media Messages
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

27. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Reminder….
Course Content
A – Media Messages
B – Understanding Media Messages
C – Stylistic Codes
D – Effects of Media Messages
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

28. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
C – Stylistic Codes
C1 Camerawork and photography
C2 Lighting
C3 Editing
C4 Sound
C5 Design
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

29. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Camerawork and Photography
Technical codes
Types of shot, camera angle, digital enhancing
Visual codes
Setting, facial expression, body language, Colour
Iconography
Clothing and objects
Mode of address
Where and how the people are looking
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

30. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
What is missing from this that most print media texts have?
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

31. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’
English football’s brightest young talent

32. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

33. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’
English football’s most troubled young talent

34. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Anchorage
How the addition of text steers the audience to a particular meaning from the possible connotations of an image
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

35. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Anchorage
How the addition of text steers the audience to a particular meaning from the possible connotations of an image
Question
Does the audience have to accept the anchored meaning?
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

36. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Another question
What type of representation have we not mentioned that relies on exaggeration of certain traits of a type of person or group that are familiar through repetition?
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

37. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

38. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’
Stereotype

39. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

40. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

41. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Dallas-based photographer and former U.S. Marine Joel Pars' powerful portrait series Judging America embodies the age-old idiom “don't judge a book by its cover.” Through these photos, Pars seeks to challenge any prejudices that viewers may hold against other people based on race, socioeconomic status, sexual preference, or appearance.
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

42. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Each image consists of two portraits of a person. The viewer first sees a photo personifying a stereotype, and then is immediately confronted by the second photo, which works to dispel the stereotype by highlighting the person as he or she really is. Pars aims to show that not all black men are thugs or gangsters; not all Muslims are terrorists; not all Mexicans are gardeners. The series demonstrates how pre-emptively judging a person can result in assumptions that may be false and even harmful.
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

43. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

44. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’
Source

45. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

46. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

47. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

48. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Silver….
Write a comparison of the representation of teenagers in the two examples of print adverts provided.
Gold….
Analyse and evaluate the representation of teenagers in the two examples of print adverts provided.
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’

49. What do we mean by representation in the media?
The BIG question ?
What do we mean by representation in the media?
Analyse and evaluate examples of media representations using media terms A B C
Transition Work
You can find (and ultimately upload) the transition work on the home page of the VLE.
Basically though, the task is to find two texts, either print or moving image, which represent people or places.
One text should conform to stereotype/s, while the other should subvert them.
Analyse the techniques employed in the two texts and explain how each either conforms to or subverts traditional stereotypes.
Aim for at least 500 words.
Compare examples of media representation using media terms
Understand that all media texts are constructed, even those that show ‘reality’