1. mySAP CRM Detailed View CRM Analytics: Analysis Process Designer (Release BW 3.2)

2. CRM Analytics Architecture

3. Analysis Process Designer
Benefits
Access, transform, and deploy information using a single data process
Visualize and interact with the information flow in your data process
New Developments
Process Mass Data
NEW

4. APD - Overview
The Analysis Process Designer (APD) is a workbench with an intuitive visual interface that enables you to visualize, transform, and deploy your data from your business warehouse. It combines all these different steps into a single data process that you can easily interact with.
Use APD to pre-process your data:
Read data from different sources and write it to a single location
Transform data to optimize reporting
Ensure high data quality by monitoring and maintaining the information stored in your data warehouse
Deploy key performance indicators and analytical results to your operational processes in CRM

5. APD – Single Data Process
Combine different steps into a single data process
Target
Source 1
Source 2
Filter
Add
Merge
Data Process

6. APD - Architecture SAP CRM SAP BW Analysis Process Designer
Business Partner Marketing Attribute
Business Partner Table
Interaction Center Cache
SAP BW
Analysis Process Designer
Analytical Results
Transaction
rsanwb
Key Performance Indicators
Transactional ODS,
Master Data
InfoProvider

7. APD – Sources/Targets
Read and write from the following sources and targets :
Sources:
Characteristic: Read data from an InfoObject Master Data
InfoProvider: Use an InfoCube, ODS object, or Multi-Provider as source
Query: Read data from a query
Flat File: Read data from a flat file
CRM System: Transfer results to a CRM system
Master Data: Update an InfoObject master data
Survey Target Group: Create a survey target group in BW
ODS Object: Load results back to a transactional ODS
Data Targets:

8. APD – Transformations Overview
Use the following transformations to modify your data:
Filter: Restrict the amount of data to be processed
Aggregation: Group and aggregate data according to specific fields
Join: Merge data from two different sources
Sort: Sort the data according to the selected fields
Transpose: Transform a flat data record into a list
Regression: Run a linear regression
Routine: Implement any transformation with ABAP

9. 2 3 1 APD – Transformations in Detail Filter Aggregation Join
Customer Sales
$ 550
$ 300
$ 250
$ 600
Customer Sales
$ 550
$ 250
Aggregation
Customer Sales Date
$ /2001
$ /2001
$ /2001
$ /2001
$ /2001
Customer Sales Date
$ /2001
$ /2001
Join
Customer Age
Customer Sales Age $ $ $ $ 2 3
Customer Sales
$ 550
$ 300
$ 250
$ 600 1

10. APD – Transformations in Detail
Sort
Customer Sales
$ 550
$ 300
$ 250
$ 600
Customer Sales
$ 250
$ 300
$ 550
$ 600
Transpose
Customer Sales Date
$ /2001
$ /2001
$ /2001
$ /2001
$ /2001
Customer 01/ / /2001
$ $
$ $ $400
Regression (Linear)
y = ax + b

11. BW CRM APD – Process Overview Step 2. Transform Data
Step 1. Select Data
Step 3. Store Data
Step 4. Transfer Data BW
Step 5. Deploy Data
Interaction Center
CRM
Campaigns

12. APD - Example Select Source for your Data
Read Data from any InfoProvider

13. APD - Example Transform your Data
Merge Business Partners from Two Different Sources
Select Specific Business Partners

14. Store Data in a Transactional ODS Object
APD - Example
Store your Data
Store Data in a Transactional ODS Object
Preview Data

15. APD - Example
Transfer your Data
Select a CRM System

16. APD - Example
Deploy your Data

17. Further Information CRM Training Course mySAP CRM Analyticsè
CRM Training Course
CR900 and TACRM6 (Partner) è
mySAP CRM Analytics
SAPNET Alias: CRM-Analytics è
Direct contact:
CRM Product Management: