1. Section 3: Popular Culture

2. 2. Shows were few and not too good 4. FCC (Federal Communications
I. Mass Media
A. Television:
1. By % of Americans had
2. Shows were few and not too
good
4. FCC (Federal Communications
Commission)
was founded to keep an eye on communication.
5. News became a mainstay of TV with Edward R.
Murrow.
6. Game shows were very popular
Edward R. Murrow.

3. Quiz Show

4. 6. Advertising focused on the youth.
Cars (32 sec.)
Cereals (1:01 min)
Coffee (1:01 min)
Toothpaste (1:01 min)

5. 7. Critics: a. Some say TV is bad, it might
affect kids
b. Stereotypes reinforced, and
barley any minorities
c. No images of poverty,
struggles, segregation

6. B. TVs Effect on Radio and Movies
1. Radios gave up on shows and played music/news
2. Movies faltered at first, used technology to get fans back, better sound and picture.
3. Movie studios used gimmicks to get people back such as, Smell-o-Vision and 3D

8. II. Subcultures
Non-Conformity/Beat Movement
1. Not everyone bought into the new America.
2. Led by artists, poets, and writers

9. B. African Americans and Rock and Roll
1. The roots of Rock and Roll is in
Blues music.
2. African-American musicians
appealed to the white audiences
3. Rock and Roll
a. Seemed to have a message for teenagers
b. Some were worried music
would corrupt the youth!
c. Adopted by mainstream white
musicians

10. 4. Jazz also hit the mainstream
5. Gave a voice and place to African American singers
6. Created a separate market for African Americans
7. Since TV was not reflecting culture, at least radio was.
8. Showed segregation in America.

11. Billy Holiday (5:04)

12. Big Mama Thornton’s Version (2:34)
Elvis Presley’s Version (2:45)

13. Little Richard (2:31)

14. Chuck Berry???