1. Goldman Sachs Global Consumer Staples Forum May 9, 2017
11/14/2018 1:37 PM
Goldman Sachs Global Consumer Staples Forum
May 9, 2017

2. Safe Harbor Statements
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Safe Harbor Statements
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Forward Looking Statements: This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934 and applicable Canadian securities laws conveying management's expectations as to the future based on plans, estimates and projections at the time the Company makes the statements. Forward-looking statements involve inherent risks and uncertainties and the Company cautions you that a number of important factors could cause actual results to differ materially from those contained in any such forward-looking statement. The forward-looking statements contained in this presentation include, but are not limited to, statements related to expected future operating results of the Company, anticipated market trends, and the execution of the Company’s strategy. The forward-looking statements are based on assumptions regarding management's current plans and estimates. Management believes these assumptions to be reasonable but there is no assurance that they will prove to be accurate. Factors that could cause actual results to differ materially from those described in this presentation include, among others: (1) changes in estimates of future earnings; (2) expected synergies and cost savings are not achieved or achieved at a slower pace than expected; (3) integration problems, delays or other related costs; and (4) unanticipated changes in laws, regulations, or other industry standards affecting the companies. The foregoing list of factors is not exhaustive. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Readers are urged to carefully review and consider the various disclosures, including but not limited to risk factors contained in the Company's Annual Report in the Form 10-K for the year ended December 31, The Company does not, except as expressly required by applicable law, undertake to update or revise any of these statements in light of new information or future events.
Non-GAAP Measures: The Company routinely supplements its reporting of GAAP measures by utilizing certain non-GAAP measures to separate the impact of certain items from its underlying business results. In this presentation, we use non-GAAP measures such as EBITDA, adjusted EBITDA, leverage and adjusted free cash flow and certain ratios using these measures. Since the Company uses these non-GAAP measures in the management of its business, management believes this supplemental information, including on a pro forma basis, is useful to investors for their independent evaluation and understanding of the business. Any non-GAAP financial measures used by the Company are in addition to, and not meant to be considered superior to, or a substitute for, the Company's financial statements prepared in accordance with GAAP. In addition, the non-GAAP financial measures included in this presentation reflects management's judgment of particular items, and may be different from, and therefore may not be comparable to, similarly titled measures reported by other companies. A reconciliation of this non-GAAP measure may be found on
With respect to our expectations of performance of S&D and Eden as they are being integrated, reconciliations of first year free cash flow accretion and adjusted free cash flow accretion are not available, as we are unable to quantify certain amounts that would be required to be included in the relevant GAAP measures without unreasonable effort. We expect that the unavailable reconciling items, which primarily include transaction and integration costs and phasing of capital expenditures, could significantly affect our financial results. These items depend on highly variable factors and any such reconciliations would imply a degree of precision that would be confusing or misleading to investors. We expect the variability of these factors to have a significant, and potentially unpredictable, impact on our future GAAP financial results.

3. Management Attendees Jerry Fowden Chief Executive Officer
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Management Attendees
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Jerry Fowden
Chief Executive Officer
Jarrod Langhans
Head of Investor Relations 2

4. 11/14/2018 1:37 PM
A Diversified Beverage Company Focused on Better-For-You Products and Broad Channel Penetration
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Pro Forma 2016 (1)
Adjusted EBITDA
Cott is a leading provider in the direct-to-consumer beverage services industry with 2017 projected sales of over $3.7 billion and strong free cash flow growth.
The Company operates through two major business segments:
Water and Coffee Solutions (“WCS”) Platform: provides bottled water, coffee, tea and water filtration services to customers across 20 countries. Segment includes DS Services, Aquaterra, Eden Springs and S&D business lines
Growing products and channels associated with “Better-for-You” beverages including leading, scale platforms in home and office water delivery, coffee, tea and filtration services within North America and Europe
Large categories with low single digit growth across HOD Water, Custom Coffee Roasting and Tea Blending
Over 2.3 million customers providing a diverse customer base
Traditional Cott: produces beverages on behalf of retailers, brand owners and distributors. Focus on cash generation and cash extraction to grow our WCS platform and deleverage.
Volume stability through value-added and sparkling water product category growth and growing contract manufacturing channel offsetting sugar sweetened beverage (“SSB”) (Carbonated Soft Drinks “CSDs” and Shelf Stable Juices “SSJs”) market declines
Customer base includes the world’s leading brand owners and retailers in the grocery, mass-merchandise and drug store channels
Product(1) 1 2
Channel(1)
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Note: Financials based on FY Source: Company information, Management estimates. Terms: Home and Office Delivery (“HOD”).
Other product category includes concentrates, filtration services and other. Sparkling waters includes mixers.
(1) 2016 Pro forma Adjusted EBITDA allocated based upon pro-rata 2016 revenues by product category and channel between DS Services (HOD Water, OCS, Water and Other), Traditional Cott (CSD, Juice/Juice Drinks, Sparkling Waters and Other), Eden (HOD Water, OCS, Water and Other) and S&D (Coffee & Tea).
(2) Corporate costs allocated based upon management estimates

5. With a Track Record of Financial Growth Alongside the Diversification
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With a Track Record of Financial Growth Alongside the Diversification
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Scale revenue player supports operational and procurement leverage with low customer concentration
Expected Mid teen compound growth in free cash flows 2016 to 2019
Doubling of EBITDA over 3 year period
Net Revenue
Adjusted Free Cash Flow
Adjusted EBITDA
($ in millions)
($ in millions)
($ in millions)
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Source: Company information, Management estimates

6. Vision Drives Shareholder Value Creation Via:
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Cott’s Vision – To Become the Leading North American and European Water, Coffee, Tea and Filtration Service Provider Within Home and Office Delivery, Foodservice, Convenience and Hospitality
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2% to 3% Organic Growth Within Our Water and Coffee Solutions Segment 2
Accretive Small HOD Water, OCS and Filtration Tuck-In Acquisitions in North America and Europe 3
Synergy Capture and Integration Within Our Water and Coffee Solutions Businesses 4
Maintain Free Cash Flow Generation and Optimize Cash Extraction From Our Traditional Business 5
Strengthening Balance Sheet Through Strong Compound Free Cash Flow Growth, Interest Reduction, and Deleveraging
Vision Drives Shareholder Value Creation Via:
Leading North American and European Water, Coffee, Tea and Filtration Service Provider With Higher Margins and Compound Growth in Revenue and Free Cash Flow

7. Key Investment Highlights
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Key Investment Highlights
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Diversified Beverage Platform (low product, channel and customer concentration) 1
“Better-for-You” Product Offerings (positioned against growing categories) 2
Leading International HOD Platform (multiple accretive tuck-in opportunities) 3
Recent Scale Acquisitions (meaningful synergies/cost savings opportunities) 4
Strong Free Cash Flow Generation and De-leveraging (mid teen compound annual growth in adjusted free cash flow) 5

8. 2016 Pro Forma Adjusted EBITDA(1)
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Diversified Beverage Platform With Low Product, Channel and Customer Concentration Increasingly Focused on Growing Categories of Water, Coffee, Tea and Filtration
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2016 Pro Forma Adjusted EBITDA(1)
Products
Channels
Better For You(2)
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Corporate costs allocated based upon management estimates. Adjusted EBITDA is a non-GAAP financial measure. See appendix for reconciliation
Other product category includes concentrates, filtration services, energy and other. Sparkling water includes mixers. Better For You platform includes HOD Water, OCS, Coffee & Tea, Water and Sparkling Waters / Mixers
Source: Company information, Management estimates

9. 2
“Better-For-You” Product Offering Increasingly Positioned Against Growth Categories
HOD Water Category
Filtration Market
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HOD Water Volume (gallons in millions)
Point of Use Units (units in millions)
Source: Beverage Marketing Corporation, The Automatic Merchandiser
Source: Zenith International
Out of Home Coffee(1)
Hospitality Tea(2)
($ in billions)
($ in billions)
Source: Mintel Group, Ltd.
Source: Mintel Group, Ltd.
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(1) Includes roasted, single-cup, instant, ready-to-drink and cold-brew, and refrigerated cold-brew / concentrate U.S. coffee retail sales at current prices; projections exclude refrigerated cold-brew / concentrate coffee retail sales. Excludes wholesale net revenue
(2) Includes canned / bottled, refrigerated, bagged / loose leaf, and single-cup U.S. tea sales at current prices. Excludes wholesale net revenue

10. DS Services – U.S. Market Leader Eden Springs – European Market Leader3
Leading International HOD Platform With Regional Scale and Multiple Accretive Tuck-in Opportunities 3 1 2
Portugal
Spain
France
Switzerland
Germany UK
Netherlands
Denmark
Norway
Sweden
Finland
Estonia
Latvia
Lithuania
Russia
Israel
Poland
Eden geographic presence
BWC water position(3)
DS Services – U.S. Market Leader
Eden Springs – European Market Leader
HOD Water(1)
OCS(2)
HOD Water
OCS
Company A 6%
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Note: 2015 market shares based on management estimates; market share figures represent regional market share
(1) Source: Beverage Marketing Corporation. Category size of $1.7 billion reflects only bottled water and excludes items such as cooler rent, cups, etc.
(2) Source: ‘Coffee sales rise, so do costs: State of the Coffee Service Industry’, Automatic Merchandiser, September 2015
(3) BWC represents total bottled water coolers but is not a market in and of itself as the HOD water business consists of coolers, bottled water as well as other products such as case pack water and single serve products
Source: Company information, Management estimates

11. Recent Acquisitions Provide Meaningful Cost Savings Opportunities
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Recent Acquisitions Provide Meaningful Cost Savings Opportunities
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Strategic Rationale
Scales business and meaningfully enhances margin profile
Diversifies product mix and improves growth
Broadens channel mix
Meaningful synergies and new revenue opportunities generated from new channel and new routes to market
Improves product and channel mix, while reducing exposure to “Big Box” retail and input costs
Creates an international HOD platform with leading market share across all regions, with significant consolidation opportunities
Increases scale, margin and growth profile
Provides scaled growing coffee and tea production and delivery platform
Furthers Cott’s platform diversification strategy across multiple products and channels
Significant synergies with existing coffee business
Cost
Synergies
Eden Springs and S&D Coffee acquisitions are expected to generate total cost synergies of $23mm(1) by 2020
Expected to generate $25mm of synergies over 3 years
$21mm of $25mm realized to-date
Expected to achieve run-rate synergies by the end of FY2017
($ in millions)
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Eden Springs synergies converted from EUR to USD using 1.102
Source: Company information, Management estimates

12. Adjusted Free Cash Flow (1)(2) Adjusted Free Cash Flow (1)
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Strong Free Cash Flow Generation and Compound Annual Growth in Adjusted Free Cash Flow Supports Rapid De-Leveraging
Adjusted Free Cash Flow (1)(2)
Free Cash Flow Drivers
($ in millions) 
Maintain free cash flow generation and optimize cash extraction from our traditional business 
Organic growth of 2% to 3% from our Water, Coffee & Tea service businesses 
Full-year impact and associated free cash flow from Eden Springs and S&D Coffee & Tea 
~$23mm of synergy generation from Eden Springs and S&D Coffee & Tea as these businesses become fully integrated
Adjusted Free Cash Flow (1)
($ in millions) 
Continue to execute-on highly accretive, synergistic and deleveraging tuck-in acquisitions in the HOD water, office coffee and filtration industries 
Opportunistically refinance high coupon debt at lower rates and better terms in 2017, subject to market conditions
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Adjusted free cash flow calculated as cash flow from operations (excluding acquisition, integration and transaction costs) less capital expenditures
See appendix for adjusted free cash flow reconciliation
Calculated using foreign exchange rates as of August 2016.
Source: Company information

13. Pro Forma Net Debt to Adj. EBITDA
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Strong Free Cash Flow Generation and Compound Annual Growth in Adjusted Free Cash Flow Supports Rapid De-Leveraging - Continued
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Proven track-record of quickly deleveraging after acquisitions
Significant free cash flow conversion allows for accelerated deleveraging
Additional deleveraging through cash extraction from traditional business (e.g. sale leasebacks, tight capital
control, various monetization options)
Capital deployment strategy assessed upon reaching 3x range
Pro Forma Net Debt to Adj. EBITDA
Pro Forma Leverage subsequent to closing Eden Springs and S&D Coffee and Tea in August See modeling deck presented August 17, 2016.
Source: Company information

14. Shareholder Value Creation Via:
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Strong Free Cash Flow Generation and Compound Annual Growth in Adjusted Free Cash Flow Supports Rapid De-Leveraging - Continued
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Shareholder Value Creation Via:
Leading North American and European Water, Coffee, Tea and Filtration Service Provider With Higher Margins and Compound Growth in Revenue and Free Cash Flow
Highly diversified product, package and channel mix.
Strong and growing adjusted free cash flow that drives returns to shareholders through a more balanced scale
business with a goal of $225 plus million in adjusted free cash flow by the end of 2019.
Rapid deleveraging results in transfer of value from debt to equity holders.
FREE CASH FLOW YIELD
(a)
(b)
(c)
Note: Adjusted free cash flow yield defined as cash flow from operations less capital expenditures / market capitalization. Market data as of December 31, 2016 (Cott share price: $11.33).
High cash flow consumer peer group includes B&G Foods, Campbell, Pinnacle Foods, Post Holdings, JM Smucker, Snyder’s-Lance, Spectrum Brands and TreeHouse Foods
Bottlers peer group includes National Beverage, A.G. Barr, Britvic, Coca-Cola Amatil, Coca-Cola European Partners and Coca-Cola Femsa
Route base services peer group includes G&K Services, Unifirst, ABM Industries, Chemed, ServiceMaster, Cintas and Aramark
Source: Company filings, Factset

15. Questions and Answers