1. DC CPCU Society Chapter March 9, 2017
Jane Terry
Senior Director, Government Affairs

2. PREVENTABLE DEATHS
ELIMINATING
IN OUR LIFETIME, WE ARE COMMITTED TO

3. A preventable death occurs every
PUBLIC EDUCATION CAMPAIGN
A preventable death occurs every
F UR MINUTES
About 14 minutes for crashes

5. 40,200

6. #FatalFacts

7. * 2016 estimates are preliminary

8. NSC Preliminary Fatality Estimates: 2016 Percent Change From 2014
US Overall = +14%
No change or decreased
Increased 1% to 14%
Increased 15% to 25%
Increased > 25%
No change or decreased (14 states and DC)
Increased: 1% to 8% (9 States)
Increased: 9% to 14% (13 States)
Increased: >14% (13 States)
No estimate for NY
©National Safety Council 2015

9. Many Drivers Are Taking Big Risks
INCIDENCE OF UNSAFE BEHAVIOR OR ATTITUDES
(% admit to behavior/attitude)
% of drivers who…
In the last three months, 10% of drivers said they had driven after they felt like they were too drunk to be behind the wheel. Of those who have driven while intoxicated, 48% said they crossed the median, dozed off or drifted onto the shoulder. 43% were involved in a crash.
76% are concerned that legalizing marijuana will negatively impact traffic safety. Yet, 13% said they have driven under the influence of either recreational or medical marijuana in the last month.
47% feel it is safe to send text messages – either manually or through voice dictation.
16% said they do not buckle up on every trip, and 31% do not make their passengers buckle up every time.
16% of drivers would prefer to shut off safety features because they are confusing, irritating or give them false activations.
25% are comfortable speeding on residential streets, where speed limits are often mph. 9% even told us they would go at least 10 mph over the speed limit in a school zone.
These results underscore how our complacency is killing us – the top three killers are: speed, alcohol and distraction.
We can keep asking ourselves “Why” – but you look at these survey results, and “Why” may not be the most important question anymore – because the same things that have killed us for decades are still killing us. We have to start asking ourselves “What more can we do?”
If a Titanic-size ship sank every day for 11 days, we would pull every marine vessel out of the water. If the foundation of two skyscrapers buckled, we would overhaul architectural design and construction.
Where is our outrage over losing as many as 109 people a day to car crashes?
40,000 deaths has to be a call to action.
We know what to do, we just need to do it.
There are 40,000 reasons to adopt the recommendations we are making.
Results taken from several different survey questions – see Methodology Summary & Results Report (Total Sample: n=2,001)
©National Safety Council 2010

10. Costs are large… $70,200 for an injury producing incident
$1,400,000 for a fatality
Source: Injury Facts

11. NSC Defensive Driving Solution
Advantages
75 million drivers trained
50+ years of leadership in defensive driving
Best practices for recognizing and reducing risks in yourself, your environment and other drivers
Partners: Coca Cola, Sears, Liberty Mutual, U.S. Military, Others

12. Deliver same content and a standardized set of best practices to every driver
Flexible sessions
Track and document successful completion of course automatically
Manage efficiently through co-branded site
©National Safety Council 2015

13. Parent Education: “DriveitHOME”
DriveItHome.org offers free resources for parents to help teens become safer drivers
Community where parents can share ideas and take action to keep teens safe behind the wheel

15. Social Media Posts

18. NSC.org/ddmonth

19. MyCarDoesWhat
40% of respondents state their car acted in an unexpected way.
©National Safety Council 2015

21. Motor Vehicle Fatalities

23. Road to Zero Launch

24. Road to Zero Coalition
In pursuit of safer roads, NSC is leading the Road to Zero Coalition, which was announced back in October.
We will be working with the National Highway Traffic Safety Administration, the Federal Highway Administration, and the Federal Motor Carrier Safety Administration with the goal of ending fatalities on the nation’s roads within the next 30 years. As a group, we expect to drive countermeasures to reduce motor vehicle crash deaths, develop a scenario-based vision for zero traffic deaths, and provide policymakers and stakeholders with guidance about how to eliminate deaths on our roadways. NSC is dedicating $1 million over three years for the Road to Zero initiative.

25. Innovation Grant

26. Road to Zero Coalition www.nsc.org/roadtozero June 13
Washington, DC area

28. THANK YOU