1. UPM Raflatac Label life Make More Sustainable Choices
UPM Raflatac Label life Make More Sustainable Choices ! Stefano Pistoni – End use Manager Wine & Spirits, Beverage FSB EMEIA

2. UPM – The Biofore Company
VISION
UPM leads the integration of bio and forest industries into a new, sustainable and innovation-driven future.
Cost leadership, change readiness
Engagement and safety of our people
PURPOSE
Value creation from renewable and recyclable materials
Fibre-based
Energy-related
Engineered materials businesses
Key message 1: UPM – The Biofore Company vision and purpose
Key message 2: UPM is developing the product portfolio from basic wood prodcts to new and more value adding products such as biochemicals and biofibrills
We describe our companys vision and strategy by the term ”The Biofore Company”.
Biofore is a new industry category UPM has created to describe the exciting future of the company. “Bio” stands for future orientation, sustainable solutions and good environmental performance. “Fore” stands for forest and the company’s position at the forefront of development.
Fibre-based businesses continie to form the foundation for UPM. In the long term, we aim to complement our existing businesses with innovative products with high added value. They will broaden the product scope and offer opportunities for further growth.
These future growth opportunities include innovative materials: renewable biofuels for transport, biocomposites, biochemicals and biofibrils.

3. November 15, 2018
UPM Raflatac
Self-adhesive label materials for product and information labelling
Production in 11 factories:
Tampere/Finland, Scarborough/UK, Nancy/France, Kobierzyce/Poland, Nowa Wies Wroclawska /Poland, Dixon/USA, Fletcher/USA, Mills River/USA, Rio de Janeiro/Brazil, Changshu/China, Johor/Malaysia
Slitting and distribution terminals and sales offices worldwide
Key figures 2013
Sales (M€) 1,213 Personnel 2,870

4. We produce label materials for a wide variety of product and information labelling
Tyre
Wine
Security &
Brand protection
Logistics & Transport
Oil & Industrial Chemical
Beverage
Food
Home care Personal care
Pharmaceuticals
Retail
A4 & Cut-size
Durables

5. Sustainability & Brand today
The packaging comes into focus of public opinion and political decisions
Packaging is …
…perceived as waste after use
…considered as an essential component of the necessary disposal
…subject of increasing legal regulations
In consequence, this means for the Packaging Buyer…
… Brandowners and retailers are increasingly sensitive in regard of the environmental performance of their packaging (ISO 14000)
… they would like to publish a significant optimization
… they wish to suspend the accusation not to use the best possible methods in terms of the manufacturing process, the production and disposal.
Source:Pack Print Forum 2014
UPM Raflatac /Stefano Pistoni

6. Sustainability & Brand today
In consequence, Packaging Buyers want to achieve :
Reduction of waste
Minimization of energy use
Minimization of greenhouse gas emissions
Improvement in production efficiency and in the environmental best practice
Source:Pack Print Forum 2014
UPM Raflatac /Stefano Pistoni

7. Sustainability & Brand today
Sustainability for brandowners is significant communication opportunity to share their story and provide information for consumers who wish to make sustainable choices
Enhance customer’s overall perception, especially environmental perception.
Build their brand reputation as “environmentally oriented”.
Improve their retailer scorecard, making the item preferred for stocking

8. Label Life What is the environmental impact of my label?
Is there a more sustainable option to my usual choice?
How can I communicate my choice to the consumer ?

9. Introducing LabelLife – the most comprehensive LCA in the business
UPM Raflatac /Stefano Pistoni

10. Lifecycle Assessment (LCA) is used to assess the environmental impacts of a product
Measure Inputs
Energy (fuel, gas)
Electricity
Water
Raw material …
Converted in Outputs
Emissions to air (GHG…)
Emissions to water
Waste …

11. This knowledge is the basis of our EcoDesign approach to create more sustainable labels
Using the holistic EcoDesign approach, we at UPM Raflatac take environmental factors into consideration in everything we do.
Knowing the most impactful steps of our labels’ lifecycle…
... we can focus on the right actions to create more sustainable labels.

12. What about the LCA of a label?
Study uses international ISO methodology.
It has been developed with PE International and is consistent with the methodology used by large brand owners.
It is the most comprehensive LCA in the labelling industry.
Raw material sourcing (and quantities used), printing and end-of-life are the main impacts.
Printing accounts for 10 to 45% of the impact, depending on the technology.

13. Using our LCA as a foundation, we have created the Label Life tool
Get the impacts
300+ products
Data tailored for you
Choose the right product(s)
Select the quantity, from 1,000 to 1,000,000 m2
Choose the end of life scenario:
landfill, incineration, recycling
… and we provide the data!

14. Label Life provides reliable and relevant information that helps you: compare the impacts of different labelling options

15. A few examples
of product LCA comparisons
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16. Product LCA comparison PP White 40 / RF 37 / PET23 vs
Product LCA comparison PP White 40 / RF 37 / PET23 vs. PE Cast White 85 / RP 37 / HD70
Water
-37%
Energy
-39%
CO2-Emissions
-33%
Change to PP (lighter than PE) as well as to HG45 (lighter than HD70). The amount of water used increases again due to the change from paper to PP – also liner is PP in this case.
Mass Inputs:
PE85: Face film 80 g/m2, Acrylic 30 g/m2, paper liner 64 g/m2
PP40: Face film 29 g/m2, acrylic 15 g/m2, pp liner 27 g/m2
Calculated without a credit for biogenic carbon stored in the product.
With Co2 credit: – 25%
Other impacts:
Acidification Potential: -25%
Eutrophication Potential: -35 %
Photochem. Ozone Creation Potential: - 50 %
Based on UPM Raflatac’s LCA study comparing PP White 40 / RF 37 / PET23 vs. PE Cast White 85 / RP 37 / HD70 when liner is landfilled at the product end of life.
11/15/2018

17. Replacing glassine liner by new PET 23 liner Multiprint White WSA-FSC / RP 30 / PET23 (landfilled) vs. Multiprint White WSA-FSC / RP 30 / WG85 (landfilled)
Water
-8%
Energy
-11%
CO2-Emissions
-18%
The benefits in the LCA results come from lighter materials. There is also a weight difference on adhesive.
Mass inputs:
ECO65 = 65g
RHR5= 13g
HG45= 45g
ECO200= 75g
RH09= 18,5g
HG65= 60g
Based on UPM Raflatac’s LCA study
comparing Multiprint White / RP 30 / PET23
and Multiprint White / RP 30 / WG85 when
paper liner is landfilled at the product end of life.
11/15/2018

18. Thinner face, thinner liner Raflacoat Fit PEFC / RH 6 / HG45 PEFC vs
Thinner face, thinner liner Raflacoat Fit PEFC / RH 6 / HG45 PEFC vs. Raflacoat Plus PEFC / RH 9 / HG65
Water
-15%
Energy
CO2-Emissions
-13%
The benefits in the LCA results come from lighter materials. There is also a weight difference on adhesive.
Mass inputs:
ECO65 = 65g
RHR5= 13g
HG45= 45g
ECO200= 75g
RH09= 18,5g
HG65= 60g
Based on UPM Raflatac’s LCA study comparing Raflacoat Fit PEFC / RH 6 / HG45 PEFC and Raflacoat Plus PEFC / RH 9 / HG65 when paper liner is recycled at the product end of life.
11/15/2018

19. Case history - Toni’s Freilandeier (Austria) Switch from Raflacoat 80 gsm/HG 65 to Raflacoat Fit 70/HG 45
Toni Hubmann declares that he is very happy with the way it suits his sustainability strategy: “And although the labels are thinner, we can’t see any difference. I'd even say that the print quality has improved.” 
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20. UPM Raflatac /Stefano Pistoni
Case history - Masi Agricola (Italy) LCA analisys on Label waste
12.5 million bottles/year
World renomate wine producer (Amarone)
26% reduction in CO2 thanks to RafCycle Benefits of Masi’s choice:
Turns used liners from waste into a resource – avoiding landfill
Clear cost savings
improvement in environmental performance
Add value to the brand
UPM Raflatac /Stefano Pistoni

21. UPM Raflatac /Stefano Pistoni
Let’s work together !
Sustainability starts from you, and today is part of the value creation ! With the proper network in the supply chain we can provide solutions that help the brandowners to reach their enviromental targets.
New project Key elements Knowldege holder
SUBSTRATE MESSAGE SHAPE COLOURS PRINT FINISHING FUNCTIONALITY PERFORMANCE PRODUCT LIFECYCLE ADHESIVE SAFETY CERTIFICATIONS SUSTAINABILITY
In a complex industry, we think differentiation and holistic approach is the key element
Designer
Designer and Converter
Label stock manufacturer
UPM Raflatac /Stefano Pistoni

22. Thanks for your attention !
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