1. Social Media Competitive Analysis
Your Brand vs. Your Industry, Sept. - Dec. 2017

2. Introduction
A social media competitive analysis will serve to provide awareness of how your competitors are using social media to engage their customers and potential customers. It will reveal standouts on each channel and highlight areas for improvement. You’ll also better understand how your social media performance compares to the competition.
In this report, you’ll see a comparison of YOUR BRAND against X other brands in the INDUSTRY space. Please note that a competitive analysis doesn’t strictly require competitors. We encourage Including other brands in your analysis that aren’t direct competitors. You’ll get a more complete view of your social marketing that way.

3. What This Report Covers
In the following report, you’ll find:
Executive Summary
Competitive Landscape Definition
Channel Analysis
Positioning Review
Metrics Review
Visual Content Review
Hashtag Review
Post Type Review
Boosted Posts Review

4. A brief overview of our findings.
EXECUTIVE SUMMARY
A brief overview of our findings.

5. EXECUTIVE SUMMARY
This social media competitive analysis covers the X month period from Y - Z, and it compares YOUR BRAND’s social media to X other brands including COMPETITOR1 and COMPETITOR2.
Your first key point. Think about where your brand does best. Talk about rank and average performance.
Your second key point. Where do you have room for improvement on your best channel.
Your third key point. Are there other channels that hold opportunity for you? Which competitors are already there?
Anything else to share?

6. Competitive Landscape
Who are the companies we’re comparing?

7. Companies We’re Analyzing

8. What Channels Matter?
Our goal is to identify which channels have substantial audiences and are growing.

9. Where do each have a presence?
Put your callout or key observation here.

10. Put your callout or key observation here.
Where is the Audience?
Put your callout or key observation here.

11. Where is the Audience Growth?
Put your callout or key observation here.

12. Where is the posting happening?
Put your callout or key observation here.

13. What words do companies use to describe themselves in their bios?
Positioning Review
What words do companies use to describe themselves in their bios?

14. Instagram Bios

15. Facebook Bios

16. Twitter Bios

17. Word Frequency

18. Metrics Review
How do the various brands compare across audience, activity, and engagement metrics, both cross-channel and by channel?

19. Cross-channel Audience
AUDIENCE, with Growth %
Growth in AUDIENCE
Put your callout or key observation here.

20. Put your callout or key observation here.
Audience, BY Channel
Put your callout or key observation here.

21. Cross-channel Activity
Posting activity, with Growth %
Growth in posting ACTIVITY
Put your callout or key observation here.

22. Put your callout or key observation here.
Activity, BY Channel
Put your callout or key observation here.

23. HOW DID TARTE INCREASE THEIR OUTPUT BY 25%?
Put your callout or key observation here.

24. Cross-channel TOTAL Engagement
Total engagement, with Growth %
Growth in total engagement
Put your callout or key observation here.

25. Total Engagement, by Channel
Put your callout or key observation here.

26. Total Engagement / Post, by Channel
Put your callout or key observation here.

27. Engagement Rate / Post, by Channel
Put your callout or key observation here.

28. INSTAGRAM Metrics BREAKOUT
Put your callout or key observation here.

29. INSTAGRAM Metrics BREAKOUT, TIME FOCUS
Put your callout or key observation here.

30. VISUAL CONTENT REVIEW
The highest engagement Instagram posts from each brand from Sept. through Dec

31. Top Posts - YOUR BRAND, Instagram
Put your callout or key observation here.

32. Top Posts - YOUR BRAND, Instagram (DIVE IN)
Put your callout or key observation here.

33. LOW ENGAGEMENT - YOUR BRAND, Instagram
Put your callout or key observation here.

34. Top Posts - COMPETITOR 1, Instagram
Put your callout or key observation here.

35. LOW ENGAGEMENT - COMPETITOR 1, Instagram
Put your callout or key observation here.

36. The most used and most engaging hashtags on Instagram during Q4.
HASHTAG REVIEW
The most used and most engaging hashtags on Instagram during Q4.

37. MOST BROADLY USED HASHTAGS, Instagram
Put your callout or key observation here.

38. BROADLY USED INSTAGRAM HASHTAGS, COMPANY
Put your callout or key observation here.

39. COMPETITOR MOST USED HASHTAGS
Put your callout or key observation here.

40. BROADLY USED INSTAGRAM HASHTAGS, BY COMPANY
Put your callout or key observation here.

41. How activity and engagement breaks down by post type.
Post Type Review
How activity and engagement breaks down by post type.

42. Posting activity by type, Instagram
Put your callout or key observation here.

43. Photo activity by Company, Instagram
Put your callout or key observation here.

44. Video activity by Company, Instagram
Put your callout or key observation here.

45. Boosted Posts
Which brands are boosting posts on Facebook, how often, and what’s the return?

46. Facebook Boosted Post Analysis
Put your callout or key observation here.

47. COMPETITOR’s TOP Boosted Posts By Engagement
Put your callout or key observation here.

48. Who’s talking about these brands on Twitter, and what are they saying?
TWITTER MENTIONS
Who’s talking about these brands on Twitter, and what are they saying?

49. TWITTER HANDLE MENTIONS VS. Audience
Put your callout or key observation here.

50. YOUR BRAND TOP TWITTER HANDLE MENTIONERS
Put your callout or key observation here.

51. LANDSCAPE’s TOP TWITTER MENTIONERS
Put your callout or key observation here.

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