1. Executive Summary Event Title: H-1B SWFI Innovative Recruitment Strategies Date: 5/3/2018 Moderator(s): Monica A. Evans, Lily Roberts Speaker(s): Daniel Friend
Run of Show
Introduction of Presenters
0:27
Objectives
1:20
Recruitment Tools
Outreach
Partner referrals
Word-of-mouth
4:18
Polling Q1: How does your SWFI program recruit participants? (Check all that apply)
17:38
Question 1: How could your SWFI program encourage current participants to talk about the program with friends, family members, and others?
18:30
Elevator speeches
Passive recruitment
Tailoring materials
20:44
Polling Q2: How much of your recruitment is active?
31:05
Polling Q3: How much of your recruitment is passive?
31:27
Question 2: How could you modify your current materials to be more relevant to SWFI participants?
32:00
Using Data
33:55
Developing and Maintaining Partnerships
In-Person Meetings
Nurturing Partners
Maintaining Partnerships
37:45
Review and grantee questions
49:50
Closing
56:00
As SWFI grantees work to meet their recruitment goals, many factors may arise that make these goals difficult to attain.
This interactive webinar was designed to provide strategies that would help grantees achieve their recruitment goals. Subject Matter Expert Daniel Friend explained the importance of creative and flexible recruitment tools to target participants to SWFI programs. Dan also focused on the importance of tailoring recruitment materials to prospective participants and using data to track recruitment efforts.
This webinar provided grantees with:
Examples of recruitment strategies that grantees can use to meet recruitment goals and increase their program’s name recognition;
Strategies for effectively developing and maintaining partnerships to make recruitment easier;
And tools for tracking the success of recruitment efforts.
This webinar was targeted to SWFI program leads and other SWFI grant staff involved in day to day grant activities for participant recruitment.