1. OmNom:Terroir & Chocolate in Iceland
By:
Ashley Welch

2. ILC Objective #1
Where are the ingredients sourced from and how does this create a unique terroir in their products?
Cacao beans: Madagascar & Tanzania
Cocoa butter: West Africa
Most other ingredients are bought whole sale
Milk powder is from Iceland. (co-op)
Coffee beans are from Reykjavik roasters. Jesus maria farm
Only certified organic is cacao beans.
Salt is local….saltwerks
Terroir -> Icelandic milk powder very sweet. Terroir in milk chocolates. Darks show the terroir of their bean origins. Terroir as in methodology though….as in making the chocolate.

3. ILC Objective #2
Standard price point. 500 isk. Stores flip for 1300isk (approx.)
No advertising…try to create experiences for customers.
No design rules. Only creates products they like.
“timing” and “x-factor”
Never started in the red. No business plan for first 6 months.
Local distribution…and global
Staff treatment…Friday lunches…briefings
What business models and practices are used at OmNom Chocolate Factory?

4. ILC Objective #3
Roasting (4 parts)
Winnowing
Grinding
Conching
Storing
Tempering (make unstable fats stable.cool down and movement)
Pour into molds….cool….wrap….package
Sprinkle almonds on. Adding extra ingredients
What is the production process like and are any special techniques utilized?

5. blog posts
Weekly and when needed

6. Give brief overview of each

7. overview

8. Making My Own Chocolate
Restless in Reykjavik
65% Tanzania
With Bananas & Nibs (or Sea Salted Almonds)

9. Conch for 24-48 hours Measure the ingredients
Cocoa butter, sugar, cocoa mass. 65%
Conch cocoa butter and mass. Add sugar later
Measure the ingredients

10. Tempering by hand Pour into Molds & Chill
Take temp, pour out on table, move around, take temp, move, take temp, put into bowl, reheat, take temp, repeat until you get the right temp. then pour into molds and let cool for an hour in fridge.
Tempering by hand

11. Zotero Snapshot
A glimpse into the world of chocolate resources

13. Instagram
#terroiromnom

14. sample

15. Hour Log
A Day in the life…
Reykjavik style

17. Maps
You can’t take a train to Sweden, because Iceland is an island.

20. Videos
Week 7 & week 10

21. Week 7

22. Week 10

23. Takk fyrir!
“Thank you”