1. On the brink of
a Networked society

2. Today 2 B Internet users 5 b Mobile subscriptions
80% Population coverage
SMS each second
1.4 B Social media users
10 B App downloads

3. Changing behavior DIGITAL NATIVES CONNECTED 24/7 FAST DIFFUSION MOBILE
Changing behavior
DIGITAL NATIVES
CONNECTED 24/7
FAST DIFFUSION
MOBILE
ACTIVE
TIME & SPACE INDEPENDENT
SHARING
COLLABORATIVE
DIGITAL APPEARANCE
Sharing: User generated content, everything's becomes social, sharing pyramid, diffusion, viral marketing
Collaborative: Sole things differently,
Digital natives: grown up with internet and mobile phones, different expectations and attitudes than the older generation (24/7, going to work, sharing etc.)
Mobile: Mobility in all aspects: access services everywhere, demand connectivity everywhere, traveling, cultural
Different approach to life from the start
The "digital natives" are born into digital technology.
They have not experienced the world without internet or the mobile phone
They are used to the instantaneity of hypertext, downloaded music, phones in their pockets – always on 24/7
They expect connectivity anytime anywhere.
They’ve been networked most or all of their lives. A constant connectivity to the net and their tribes.
Constant conversations
Digital apperance
They have little patience for lectures, step-by-step logic, and “tell-test” instruction.
Learning
Text literacy > Text+image literacy > navigation and mixed media
Being told (authority) > discover and experiment
Important mental shift; value of connected things, seek info and advice on internet
Their attention spans are not short for games, for example, or for anything else that actually interests them.
As a result of their experiences Digital Natives crave interactivity—an immediate response to their each and every action.
It isn’t that Digital Natives can’t pay attention, it’s that they choose not to.

4. Changing business PERSONAL EFFICIENCY NEW VALUE NETWORKS
Changing business
PERSONAL EFFICIENCY
NEW VALUE NETWORKS
GENERATION SHIFT
PROPOSITION REACH
M-2-M
MOBILE
Digital natives: grown up with internet and mobile phones, different expectations and attitudes than the older generation; going to work, experience of internet efficiency from a private perspective which is being implemented in enterprises
Digital media: social media impact; trend spotting, communication with end-users and ecommerce; b2b & b2c, new areas of competences and professions
Mobile: Access & mobility place a vital role Mobility in all aspects: access services everywhere, demand connectivity everywhere, traveling, cultural
M2M enterprises seeking more M2M communication when coverage & capacity is available
Pricing models
Price of modules
NEW BUSINESS PROCESSES

5. Technology trends BROADBAND COVERAGE EVERYTHING CONNECTED PROCESSING
Technology trends
BROADBAND COVERAGE
EVERYTHING CONNECTED
PROCESSING
CAPACITY
GREEN
TECHNOLOGY
SMARTER DEVICES
HIGH SPEED
BANDWIDTH DEMAND

6. New mindset
MENTAL SHIFT
CHANGING BUSINESS
TECHNOLOGY + +

7. On the brink of the networked society
INSTALLATION
DEPLOYMENT

8. Fundamental digital infrastructure
MOBILITY
BROADBAND
CLOUD
Mobility, BB and cloud is not enough. There is a need for contextual information to make it relevant for the user, organization or “machine”.

9. Interaction logic MOBILITY BROADBAND CLOUD AUGMENTATION OPEN SOURCE
Interaction logic
AUGMENTATION
OPEN SOURCE
TRANSACTION
MOBILITY
BROADBAND
CLOUD
PRESENCE
IDENTITY
DATA
LOCATION
INFORMATION
ACTIVITY
CONTEXT
PREFERENCES
Mobility, BB and cloud is not enough. There is a need for contextual information to make it relevant for the user, organization or “machine”.

10. INTERACTION INFRASTRUCTURE
Interaction infrastructure
IDENTITY
ACTIVITY
CONTEXT
PRESENCE
PREFERENCES
OPEN SOURCE
TRANSACTION
DATA
INFORMATION
AUGMENTATION
LOCATION
INTERACTION INFRASTRUCTURE
Mobility
Broadband
Cloud
Mobility, BB and cloud is not enough. There is a need for contextual information to make it relevant for the user, organization or “machine”.

11. INTERACTION INFRASTRUCTURE
Activities in society
MEDIA
COMMERCE
SECURITY & SAFETY
GOVERNMENT
EDUCATION
TRANSPORT & LOGISTICS
HEALTHCARE
UTILITIES
INTERACTION INFRASTRUCTURE
Mobility, BB and cloud is not enough. There is a need for contextual information to make it relevant for the user, organization or “machine”.

12. INTERACTION INFRASTRUCTURE
Networked Society
INTERACTING
COLLABORATION
MEDIA
COMMERCE
SECURITY & SAFETY
GOVERNMENT
EDUCATION
TRANSPORT & LOGISTICS
HEALTHCARE
UTILITIES
INTEGRITY
INTERACTION INFRASTRUCTURE
LEARNING
TRUST
SOCIALIZING
COMPETENCE
Mobility, BB and cloud is not enough. There is a need for contextual information to make it relevant for the user, organization or “machine”.
INNOVATION

13. Addressing global challenges
THINK WHAT IF
CLIMATE, ENVIRONMENT
AGEING POPULATION
SCARCE RESOURCES
WATER, POWER, RAW MATERIAL
PUBLIC SECTOR EFFICIENCY
HEALTH, EDUCATION AND SAFETY
URBANIZATION
POVERTY

14. opportunities NETWORKED SCHOOL NETWORKED HEALTHCARE
opportunities
NETWORKED SCHOOL
NETWORKED HEALTHCARE
NETWORKED UTILITIES
Let me give you some examples of what is happening already now. The cloud brings down the cost for starting up new businesses. It costs less to test an idea in the cloud than it did in a closed IT environment, and if your cloud is connected and secure, you will see results more quickly. This will make it possible for more people to try their ideas and drive innovation around the world. This also applies to the operators that can try new ideas, introduce new services and onboard new customers at much lower cost using cloud.
As a user, you get better services. Spotify is a good example. You can either buy a CD for 10 euros and have that, or you can spend 10 euros and have access to the world’s library of music online for 30 days.
Real-time applications that are social, mobile, and built in the cloud will provide new, fresh approaches to today’s needs and cater to innovation across all sectors of society.

15. Vision
In the networked society people, knowledge, devices, and information are networked for the growth of society, life and business.