1. Data Collection Methods
Business Research
Data Collection Methods

2. Interview Method Process of Social Interaction
Two way Communication useful for understanding the views, reactions & opinions of respondents
Verbal Interaction

3. Personal Interview
Oldest Technique of questioning from a specific person/ group
Dialogue way
Questionnaire
Outcome – Ability, Maturity & sincerity of interviewer
Online (E.g. Video Conferences)
Flexible, Cooperation, Reliable, Longer, Quality, nonverbal observed
Costly, Time consuming, bias, rush interviews, non accuracy
Procedure, communication, atmosphere, training

4. Other Types Focused Group Interview
In Depth Interview ( Human Behaviour)

5. Survey Method
Systematic Gathering of information from respondent for the purpose of understanding & for predicting some aspect of behaviour of population of interest

6. Types of Survey Telephone survey Mail Survey E- Mail Survey
Internet Survey (HTML)
Social Media Survey

7. Questionnaire
Formalized schedule of questions to obtain & record specified & relevant information
Basic tool for dc from consumers, dealers, etc.
Backbone
Types – a) Consumer b) Trade

8. Designing Questionnaire
Preliminary Decisions (Sample, sources, methods, layout, etc.)
Informal Interview
Drafting the questionnaire
Piloting
Deciding the final form
Final Questionnaire

9. Essentials of a good questionnaire
Short & simple
Easily understandable
Specific
Types
Interesting
No pressure on memory
Adequate space for answers
Avoid Embarrassment

10. Types
Close ended
Open Ended
MCQS
Two- Way

11. Scaling Techniques Converting qualitative data into numerical form
Types
Nominal
Ordinal
Interval
Ratio
Likert & Semantic Scale