1. EVOLUTION OF MARKETING
The barter era
The production era
The sales era
The Marketing Department era
The Marketing company era

2. Barter Era Self-sufficiency Exchange one resource for another
Trading posts
Traveling salespeople
General stores

3. Production Era Demand exceeds supply “Build a better mousetrap.”
“You can have any color you want as long as it’s black.” - Henry Ford

4. Sales Era Supply is equal to demand Importance of the selling process
“sell all you make”
In the United States 1930’s-1950’s

5. Marketing department era
Supply exceeds demand
Research is used to determine customer needs
Marketing is a subsidiary function

6. Marketing company era Marketing has an integrated comprehensive role
The linchpins of the marketing company era
Marketing concept
Marketing philosophy
Customer service
Customer satisfaction
Relationship marketing