1. Research Methods Opinion Polls 11/13/2018
Advanced Higher Modern Studies

2. Advanced Higher Modern Studies
What are they?
a survey of public opinion from a particular sample
usually designed to represent the opinions of the population
Conducted by conducting a series of questions
Interpreting responses to reach generalities (e.g. conclusions, trends)
Work within margins of error (+ or – a %)
11/13/2018
Advanced Higher Modern Studies

3. Advanced Higher Modern Studies
Why are they used?
to find consumer preferences
to establish views on topical issues
to establish voter intentions
to evaluate success of policies
to inform planning decisions
11/13/2018
Advanced Higher Modern Studies

4. Advanced Higher Modern Studies
Examples
Criminal Justice Surveys and Public Opinion Polls
11/13/2018
Advanced Higher Modern Studies