1. Don O’Neill, V.P. Sales and Marketing, CreditMiner
USING REAL TIME BUREAU PRE-SCREENING to DOUBLE CONVERSION FRONT GROSS, & F&I PROFIT
Don O’Neill, V.P. Sales and Marketing, CreditMiner
(877)

2. Get This Presentation www.ecreditminer.com/don-oneil
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3. FCRA 15 USC 1681 et seq.
1. Each name that survives the prescreening process must receive a firm offer of credit or insurance.
Section 603(l) defines a firm offer of credit or insurance as one that will be honored as long as the consumer meets the specific criteria used to select him for the offer, except the offer may be conditioned on one or more of the following:
a. The consumer meets any pre-established credit worthiness or insurability criteria based on the application, as long as such other criteria are established in advance.
b. The consumer's continued eligibility and application information can be verified after the consumer accepts the offer.
c. The consumer can furnish any required collateral that is established in advance and disclosed on the offer.
Don O’Neill, V.P. Sales and Marketing, CreditMiner
(877)

4. Soft Pull: A.K.A “Pre-Screen” “Pre-Qualify” “Pre-Approval”
Bureau Data is rendered without the utilization of SS#
Or DOB
Don O’Neill, V.P. Sales and Marketing, CreditMiner
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6. PERMISSABLE DATA Don O’Neill, V.P. Sales and Marketing, CreditMiner
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7. Vehicle of Interest Year: Stock #: CONVERSION SS# Credit Application
New Used
Stock #:
Down Payment
DOB
SS#
INCOME
Don O’Neill, V.P. Sales and Marketing, CreditMiner
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9. Don O’Neill, V.P. Sales and Marketing, CreditMiner
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10. Don O’Neill, V.P. Sales and Marketing, CreditMiner
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12. FOCUS GROUP of 200 CONSUMERS:
18% Said They Felt Comfortable Submitting DOB/SS#
49% Said NEVER, Would They Provide K.I. Online
38% Said It Commits Them To Purchase
67.8% Said Standard App Too Long
88.2% Said They Would Like to Know What They Qualify For BEFORE Entering the Retail Establishment
Don O’Neill, V.P. Sales and Marketing, CreditMiner
(877)

13. Don O’Neill, V.P. Sales and Marketing, CreditMiner
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14. Don O’Neill, V.P. Sales and Marketing, CreditMiner
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Dave Page, President, Dealer E Process
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15. Firm Offer Of Credit

16. Don O’Neill, V.P. Sales and Marketing, CreditMiner
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17. IN 22 DAYS – ORGANICALLY GENERATED
Don O’Neill, V.P. Sales and Marketing, CreditMiner
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18. Credit Focused Websites

19. Credit Focused Websites

21. Sales Process & Profitability
Current Process Soft Pull
Greet Customer Greet Customer
Gather Data Gather Data
Demo Unit Pre-Screen at Desk
Present Numbers Demo Unit
Agreement Present Numbers
Pull Credit Agreement
Don O’Neill, V.P. Sales and Marketing, CreditMiner
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22. “Mr. Smith I have great news:
You will see here my manager has discounted the vehicle to $21,097.00, here you see we are giving you $8, for your trade, and with your $ down we have you at a payment for 72 months of $ Congratulations, let’s fill out this credit app!
$21,097.00 $
72X $399.00 $
Don O’Neill, V.P. Sales and Marketing, CreditMiner
(877)

23. “You said $399.00 a month For 72 months!”
Don O’Neill, V.P. Sales and Marketing, CreditMiner
(877)

24. When Pre-Screen is Permissible: Showroom Sales
Service Lane Appointments
Batch Event Offers
On-Line Applications
Click Thru
Don O’Neill, V.P. Sales and Marketing, CreditMiner
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25. Pre-Screen Profitability Show the RIGHT Car to the Right Customer
Initiate Service Lane Sales you can CLOSE
Pencil Right the FIRST Pencil
Don O’Neill, V.P. Sales and Marketing, CreditMiner
(877)

26. RISK BASED PRICING NOTICE ADVERSE ACTION OFAC RED FLAG PRIVACY NOTICE
COMPLIANCE NOW
HARD COPY APP
RISK BASED PRICING NOTICE
ADVERSE ACTION
OFAC RED FLAG
PRIVACY NOTICE
Don O’Neill, V.P. Sales and Marketing, CreditMiner
(877)

27. PRE-SCREEN COMPLIANCE
Don O’Neill, V.P. Sales and Marketing, CreditMiner
(877)

28. GET INVOLVED
And
EARLY
Don O’Neill, V.P. Sales and Marketing, CreditMiner
(877)